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  • Search: subject:"Virtuo-physical consumers"
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Year of publication
Subject
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Digital marketers 2 E-commerce 2 Mobile marketing 2 Social media marketing 2 Virtual worlds 2 Virtuo-physical consumers 2 Consumer behaviour 1 Electronic Commerce 1 Internet marketing 1 Konsumentenverhalten 1 Marketing management 1 Marketingmanagement 1 Mobile Marketing 1 Online retailing 1 Online-Handel 1 Online-Marketing 1 Social Web 1 Social web 1 Virtual reality 1 Virtuelle Realität 1
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Undetermined 2
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1 conceptual-paper 1
Language
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English 2
Author
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Banerjee, Syagnik 2 Longstreet, Phil 2
Published in...
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Journal of Research in Interactive Marketing 1 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 1
Source
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ECONIS (ZBW) 1 Other ZBW resources 1
Showing 1 - 2 of 2
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Mind in eBay, body in Macy’s : Dual consciousness of virtuo-physical consumers and implications for marketers
Banerjee, Syagnik; Longstreet, Phil - In: Journal of Research in Interactive Marketing 10 (2016) 4, pp. 288-304
Purpose With the ubiquitous diffusion of mobile-enabled internet, individuals are constantly immersed in both virtual and physical environments. While this causes distractions, lower attention spans and disasters such as texting while driving and walking, it also creates synergies and smoother...
Persistent link: https://www.econbiz.de/10014902358
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Cover Image
Mind in eBay, body in Macy's : dual consciousness of virtuo-physical consumers and implications for marketers
Banerjee, Syagnik; Longstreet, Phil - In: Journal of research in interactive marketing : … 10 (2016) 4, pp. 288-304
Persistent link: https://www.econbiz.de/10011639154
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