Johanson, Daniel; Lepp, Sandra; Abbas, Adnan; Madsen, … - In: Cogent Business & Management 10 (2023) 2, pp. 1-28
In this paper the virus theory is applied to gain insight into the intra-organizational diffusion and evolution of the … interviews with managers and rich internal documents. The findings suggest that virus theory offers a diverse set of theoretical … was eventually deactivated in the organization but may still lie dormant. The paper concludes that virus theory is well …
