Search Results - subject:"Visual"

Enhancing customer engagement through source appearance and self-influencer congruence in mobile advertising

Talha, Muhammad; Tahir, Zonaib; Mehroush, Iqra - In: Spanish journal of marketing 28 (2024) 4, pp. 382-401

Persistent link: https://www.econbiz.de/10015190367

Visual modality of engagement : conceptualization, typology of forms, and outcomes

Azer, Jaylan; Blasco-Arcas, Lorena; Alexander, Matthew - In: Journal of service research 27 (2024) 2, pp. 231-249

Persistent link: https://www.econbiz.de/10014580426

Overview of the use of eye-tracking technology for monitoring consumer views

Peša, Anita; Valčić, Marko; Smokrović, Ana Maria; … - In: Naše gospodarstvo : NG 70 (2024) 1, pp. 61-70

can gain insight into the visual and cognitive processes underlying consumer choices. For this reason, a literature review …

Persistent link: https://www.econbiz.de/10014529961

Do deep learning models accurately measure visual destination image? : a comparison of a fine-tuned model to past work

Nixon, Lyndon J. B. - In: Information technology & tourism 26 (2024) 3, pp. 377-406

Persistent link: https://www.econbiz.de/10015080439

Boosting sports card sales : leveraging visual display and machine learning in online retail

Yang, Yutao; Lan, Tian - In: Journal of retailing and consumer services 81 (2024), pp. 1-18

Persistent link: https://www.econbiz.de/10015117924

Wine label design proposals : an eye-tracking study to analyze consumers' visual attention and preferences

Barbierato, Elena; Berti, Danio; Ranfagni, Silvia; … - In: International journal of wine business research 35 (2023) 3, pp. 365-389

Persistent link: https://www.econbiz.de/10014335883

Target search in product displays: a visual crowding perspective

Scekic, Ana; Atalay, Selin; Yang, Cathy L.; Ebbes, Peter - 2020

target product in the product display. Drawing on visual crowding theory, we suggest that an individual's ability to find a … and non-target products in the display. We refer to the visual impact of non-target products on target products that … results in an inability to differentiate and recognize the target product as “target visual crowdedness (TVC).” Across five …

Persistent link: https://www.econbiz.de/10012295407

Unintended consequences of in-store technology for frontline employees : an empirics-first approach

Nanni, Anastasia; Ordanini, Andrea - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 129-149

Persistent link: https://www.econbiz.de/10015192986

How to accurately measure attention to video advertising

Hartnett, Nicole; Bellman, Steven; Beal, Virginia; … - In: International journal of advertising : the review of … 44 (2025) 1, pp. 184-207

Persistent link: https://www.econbiz.de/10015194220

Shape-shifting : how boundary objects affect meaning-making across visual, verbal, and embodied modes

Nathues, Ellen; Van Vuuren, Mark; Endedijk, Maaike; … - In: Human relations : towards the integration of the social … 78 (2025) 3, pp. 279-311

Persistent link: https://www.econbiz.de/10015375377