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  • Search: subject:"Visual Complexity"
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Year of publication
Subject
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Consumer behaviour 19 Konsumentenverhalten 19 Visual complexity 14 Visualisierung 13 Visualization 13 Perception 8 Wahrnehmung 8 Brand image 7 Markenimage 7 Product design 6 Produktgestaltung 6 Internet marketing 5 Online-Marketing 5 Social Web 5 Social web 5 Advertising effects 4 Brand management 4 Markenführung 4 Online retailing 4 Online-Handel 4 Processing fluency 4 Werbewirkung 4 visual complexity 4 Aesthetics 3 Background visual complexity 3 Cognition 3 E-commerce 3 Electronic Commerce 3 Experiment 3 Kognition 3 Purchase intention 3 Ästhetik 3 Attention 2 Complex systems 2 Complexity management 2 Einzelhandel 2 Eye-tracking experiments 2 Kaufentscheidung 2 Komplexe Systeme 2 Komplexitätsmanagement 2
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Online availability
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Undetermined 21 Free 1
Type of publication
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Article 24
Type of publication (narrower categories)
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Article in journal 21 Aufsatz in Zeitschrift 21 research-article 1
Language
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English 23 Undetermined 1
Author
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Hao, Zefeng 2 Lee, Jung Eun 2 Li, Xiaolin 2 Tang, Xiaoli 2 Adaji, Ifeoma 1 Anderson, Cary L. 1 Baek, Eunsoo 1 Bowerman, Julian 1 Cao, Rong 1 Chen, Yuangao 1 Crouch, Roberta C. 1 Dolen, Willemijn M. van 1 Durrieu, François 1 Fang, Jiaming 1 George, Benjamin 1 Han, Lintong 1 Herrmann, Andreas 1 Hoffmann, Stefan 1 Hossin, Md. Altab 1 Huang, Zhihong 1 Hur, Songyee 1 Jiang, Yushi 1 Kahn, Barbara E. 1 Ketron, Seth 1 Kolesova, Svetlana 1 Labroo, Aparna A. 1 Landwehr, Jan R. 1 Lee, Seojin Stacey 1 Liao, Miyan 1 Lick, Erhard 1 Liu, Peggy J. 1 Luffarelli, Jonathan 1 Ma, Chenya 1 Mahmood, Ammara 1 Mai, Robert 1 Mazloom, Masoud 1 Min, Lauren 1 Mukesh, Mudra 1 Niemand, Thomas 1 Noorian, Zeinab 1
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Published in...
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Journal of retailing and consumer services 5 Journal of retailing 3 Asia Pacific Journal of Marketing and Logistics 1 Asia Pacific journal of marketing and logistics 1 Industrial marketing management : the international journal for industrial and high-tech firms 1 International Journal of Virtual and Augmented Reality (IJVAR) 1 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 1 Journal of business research : JBR 1 Journal of business venturing 1 Journal of consumer research : JCR ; an interdisciplinary journal 1 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 1 Journal of promotion management : innovations in planning and applied research 1 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 1 Marketing Science 1 Marketing intelligence & planning 1 The international review of retail, distribution and consumer research 1 The journal of brand management : an international journal 1
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Source
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ECONIS (ZBW) 21 Other ZBW resources 2 RePEc 1
Showing 11 - 20 of 24
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Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs; Rand, William; Dolen, Willemijn M. van; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
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Label design of wines sold online : effects of perceived authenticity on purchase intentions
Pelet, Jean-Eric; Durrieu, François; Lick, Erhard - In: Journal of retailing and consumer services 55 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012268977
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The effects of apparel names and visual complexity of apparel design on consumers' apparel product attitudes : a mental imagery perspective
Lee, Jung Eun; Shin, Eonyou - In: Journal of business research : JBR 120 (2020), pp. 407-417
Persistent link: https://www.econbiz.de/10012417147
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What's in a logo? : the impact of complex visual cues in equity crowdfunding
Mahmood, Ammara; Luffarelli, Jonathan; Mukesh, Mudra - In: Journal of business venturing 34 (2019) 1, pp. 41-62
Persistent link: https://www.econbiz.de/10011980973
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One vs. many : who wins? : an empirical investigation of online product display
Kolesova, Svetlana; Reema Singh - In: The international review of retail, distribution and … 29 (2019) 3, pp. 285-305
Persistent link: https://www.econbiz.de/10012209277
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Visual Complexity Online and Its Impact on Children's Aesthetic Preferences and Learning Motivation
Wang, Hsiu-Feng; Bowerman, Julian - In: International Journal of Virtual and Augmented Reality … 2 (2018) 2, pp. 59-74
subjective issues related to computing. This research explored the relationship between visual complexity, aesthetics and … group was shown homepages of a low level of visual complexity, another group was shown homepages of a medium level of visual … complexity and another group was shown homepages of a high level of visual complexity. At the end of the experiment, the children …
Persistent link: https://www.econbiz.de/10012048560
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Perceived product sizes in visually complex environments
Ketron, Seth - In: Journal of retailing 94 (2018) 2, pp. 154-166
Persistent link: https://www.econbiz.de/10011881396
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Visual communication of luxury fashion brands on social media : effects of visual complexity and brand familiarity
Lee, Jung Eun; Hur, Songyee; Watkins, Brandi - In: The journal of brand management : an international journal 25 (2018) 5, pp. 449-462
Persistent link: https://www.econbiz.de/10011919444
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Consumer processing of mobile online stores : sources and effects of processing fluency
Sohn, Stefanie - In: Journal of retailing and consumer services 36 (2017), pp. 137-147
Persistent link: https://www.econbiz.de/10011697945
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Using visual design to improve customer perceptions of online assortments
Kahn, Barbara E. - In: Journal of retailing 93 (2017) 1, pp. 29-42
Persistent link: https://www.econbiz.de/10011704679
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