visual cues such as color. In some instances the use of words helps overcome visual layout effects. In at least one instance … other. To reduce the effect of visual cues, it is better to use fully labeled scales in survey questions. …

Visual cues in OTC drugs promotional materials were determined. We performed a content analysis of printed materials …. Identity reward visual cues, except drug taking, were mainly attributed to the osteoporosis treating drugs, where also … relational rewards were solely found. It was established that observed visual cues directed the patients to drug purchasing. The …