Search Results - subject:"Visual Elements"

A structural relationship between local's appreciation, knowledge and actual visitation to adaptive reuse heritage buildings

Ariffin, Adlin Baizura - In: Journal of tourism, sustainability and well-being 11 (2023) 4, pp. 273-288

developed. The empirical findings were revealed; (1) visual elements of ARHB have significant effects on appreciation and actual …

Persistent link: https://www.econbiz.de/10014491887

A comprehensive framework of visual elements in brand logos : content analysis of top 500 global brands

Trehan, Shruti; Kalro, Arti D. - In: The journal of product & brand management 33 (2024) 8, pp. 1055-1072

Persistent link: https://www.econbiz.de/10015173302

A comprehensive framework of visual elements in brand logos: content analysis of top 500 global brands

Trehan, Shruti; Kalro, Arti D. - In: Journal of Product & Brand Management 33 (2024) 8, pp. 1055-1072

Purpose Designers must recognise the significance of a brand logo’s visual elements as they convey various meanings …. While studies have attempted to collate visual elements, efforts have often been limited to specific types of visual … visual elements used in brand logos and to validate it based on the top 500 global brand logos across eight product …

Persistent link: https://www.econbiz.de/10015352193

An analysis of the use of visual elements in workplace diversity disclosure

Momin, Mahmood; Chong, Sabrina - In: Pacific accounting review 35 (2023) 2, pp. 336-363

Persistent link: https://www.econbiz.de/10014229041

Effects of visual cues and social density on beverage consumption : a field experiment in a bar

Kim, Min Gyung; Yang, Hyunjoo; Mattila, Anna S. - In: The Cornell hospitality quarterly 63 (2022) 2, pp. 182-194

Persistent link: https://www.econbiz.de/10013256789

Optimal Instagram advertising design features : a study on brand image and millennials' purchase intention

Rizomyliotis, Ioannis; Zafeiriadis, Dimitrios; … - In: International journal of internet marketing and … 15 (2021) 4, pp. 394-411

Persistent link: https://www.econbiz.de/10012670670

Application of eye-tracking in assessing the role of mediator variable (brand awareness) in the relation between packaging elements and customers' choice

Salehi, Somayeh; Sanayei, Ali; Sammaknejad, Negar; … - In: International journal of business excellence : IJBEX 25 (2021) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10012669030

The impact of visual and child-oriented packaging elements versus information on children’s purchase influence across various age groups

Hota, Monali; Charry, Karine - In: International Journal of Retail & Distribution Management 42 (2014) 11/12, pp. 1069-1082

Purpose – The purpose of this paper is to examine the impact of recalling visual and child-oriented product packaging elements vs informational content on children’s influence on household purchases. Design/methodology/approach – The study was conducted using quantitative research among...

Persistent link: https://www.econbiz.de/10014804618

The impact of visual and child-oriented packaging elements versus information on children's purchase influence across various age groups

Hota, Monali; Charry, Karine - In: International journal of retail & distribution management 42 (2014) 11/12, pp. 1069-1082

Persistent link: https://www.econbiz.de/10010461471

Branding design elements of mobile fashion retail apps

Magrath, Victoria; McCormick, Helen - In: Journal of Fashion Marketing and Management: An … 17 (2013) 1, pp. 98-114

Purpose – Literature concerning branding elements is vast yet sporadic. Whilst many academics focus on one or a number of branding design elements, none have yet designed a holistic framework to demonstrate the variety of alternatives. The purpose of this paper is to identify the branding...

Persistent link: https://www.econbiz.de/10014868164