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  • Search: subject:"Visual Saliency"
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Subject
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Cognition 2 Consumer behaviour 2 Kognition 2 Konsumentenverhalten 2 Activation Cost 1 Advertising 1 Advertising effects 1 Außenwerbung 1 Bio-Lebensmittel 1 Brand 1 Brand management 1 Creativity 1 Emotion 1 Frauen 1 Galvanic Skin Response 1 Imotions 1 India 1 Indien 1 Kreativität 1 Markenartikel 1 Markenführung 1 Neuro-marketing 1 Neuroscience 1 Neurowissenschaften 1 Organic food 1 Organic food market 1 Outdoor advertising 1 Packaging 1 Packaging design 1 Perception 1 Product design 1 Produktgestaltung 1 Randomized Framework 1 Reconstruction Error 1 Sparse Coding 1 Verpackung 1 Visual Saliency 1 Visualisierung 1 Visualization 1 Wahrnehmung 1
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Undetermined 1
Type of publication
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Article 3
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 3
Author
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Baack, Daniel W. 1 Fu, Kui 1 Hamelin, Nicholas 1 Harcar, Talha 1 Kishore, Nikhita 1 Li, Jia 1 Till, Brian 1 Wilson, Rick T. 1
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Published in...
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International Journal of Multimedia Data Engineering and Management (IJMDEM) 1 International journal of advertising : the quarterly review of marketing communications 1 Journal of euromarketing 1
Source
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ECONIS (ZBW) 2 Other ZBW resources 1
Showing 1 - 3 of 3
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A Randomized Framework for Estimating Image Saliency Through Sparse Signal Reconstruction
Fu, Kui; Li, Jia - In: International Journal of Multimedia Data Engineering … 9 (2018) 2, pp. 1-20
This article proposes a randomized framework that estimates image saliency through sparse signal reconstruction. The authors simulate the measuring process of ground-truth saliency and assume that an image is free-viewed by several subjects. In the free-viewing process, each subject attends to a...
Persistent link: https://www.econbiz.de/10012046537
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"Women read ... men don't (or not so much)!" : how neuroscience can help package design?
Hamelin, Nicholas; Kishore, Nikhita; Harcar, Talha - In: Journal of euromarketing 26 (2017) 3/4, pp. 128-141
Persistent link: https://www.econbiz.de/10011878208
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Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.; Baack, Daniel W.; Till, Brian - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
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