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Search: subject:"Visual branding"
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Brand management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of philanthropy and marketing
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ECONIS (ZBW)
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The Hong Kong Umbrella Movement as a non-profitorganization : an empirical study on the use of visualbranding practices for social change
Patsiaouras, Georgios
;
Veneti, Anastasia
;
Green, William
- In:
Journal of philanthropy and marketing
27
(
2022
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013272110
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2
Blending package shape with the gender dimension of brand image : how and why?
Pang, Jun
;
Ding, Ying
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 216-231
Persistent link: https://www.econbiz.de/10012506526
Saved in:
3
Shape matters : package shape informs brand status categorization and brand choice
Chen, Huan
;
Pang, Jun
;
Koo, Minkyung
;
Patrick, Vanessa M.
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 266-281
Persistent link: https://www.econbiz.de/10012295831
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