This is an open access book. FACTUM Conference proceedings are the output of one of the few academic events of its nature happening globally, researching fashion communication from different angles and perspectives. It includes contributions from scholars studying communication and marketing,...

This editorial introduces the subject matter of the thematic issue, which includes a diverse collection of contributions from authors in various disciplines including, history, architecture, planning, sociology and geography. Within the context of mediatisation processes—and the increased use...

Part I: Background -- Chapter 1: Setting the scene- Chapter 2: he legal conception of misleading product labelling and its operationalization- Chapter 3: Measuring misleadingness: The preference-conscious choice modelled and observed- Part II: Studies- Chapter 4: Study 1: Low-fat claims on...

In the universal culture, Dimitrie Cantemir image is represented by an outstanding personality of the 18th century, famous due to his multiple achievements in many fields. The study aims to describe the manner in which different education institutions bearing the name Dimitrie Cantemir build...