Social media-based visual strategies are quintessential elements of tourism and social media marketing; yet, very little is known about how firms formulate and implement such strategies in a technologically advanced and consumer-driven communication context. Drawing on rhetorical structure...

Visuals are at the forefront of providing information in today's society. They are on the front page of newspapers, the evening news, the Internet, and textbooks. They are particularly important in explaining risk and scientific processes such as the intricacies of climate change or the risks of...