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  • Search: subject:"Visual crowding"
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Year of publication
Subject
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Consumer behaviour 2 Konsumentenverhalten 2 Perception 2 Visualisierung 2 Visualization 2 Wahrnehmung 2 Advertising effects 1 Buying intention 1 Construal level 1 Eye Tracking 1 Kaufentscheidung 1 Packaging 1 Perceptual fluency 1 Product Display 1 Purchase decision 1 Target Visual Crowdedness 1 Verpackung 1 Visual Crowding 1 Visual Search 1 Visual crowding 1 Visual perception 1 Visuelle Wahrnehmung 1 Werbewirkung 1
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Online availability
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Free 1 Undetermined 1
Type of publication
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Article 1 Book / Working Paper 1
Type of publication (narrower categories)
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Arbeitspapier 1 Article in journal 1 Aufsatz in Zeitschrift 1 Working Paper 1
Language
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English 2
Author
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Atalay, Selin 1 Ebbes, Peter 1 Scekic, Ana 1 Xu, Zhifen 1 Yang, Cathy L. 1
Published in...
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Asia Pacific journal of marketing and logistics 1 HEC Paris research paper series 1
Source
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ECONIS (ZBW) 2
Showing 1 - 2 of 2
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Effect of visual crowding in packaging on consumers' buying intention
Xu, Zhifen - In: Asia Pacific journal of marketing and logistics 36 (2024) 2, pp. 293-314
Persistent link: https://www.econbiz.de/10014486713
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Cover Image
Target search in product displays: a visual crowding perspective
Scekic, Ana; Atalay, Selin; Yang, Cathy L.; Ebbes, Peter - 2020
target product in the product display. Drawing on visual crowding theory, we suggest that an individual's ability to find a …
Persistent link: https://www.econbiz.de/10012295407
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