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  • Search: subject:"Visual discourse analysis"
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Subject
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Advertising 1 Advertising effects 1 Discourse theory 1 Diskurstheorie 1 Frauen 1 Gender 1 Geschlecht 1 Visual discourse analysis 1 Werbewirkung 1 Werbung 1 Women 1 advertising 1 femvertising 1
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
Author
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Campbell, Rachel 1 Freeman, Olivia 1 Gannon, Valerie 1
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Journal of marketing management : JMM ; journal of the Academy of Marketing 1
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ECONIS (ZBW) 1
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From overt threat to invisible presence : discursive shifts in representations of gender in menstrual product advertising
Campbell, Rachel; Freeman, Olivia; Gannon, Valerie - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 3/4, pp. 216-237
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