Search Results - subject:"Visual identity"

Szromek, Adam R. (contributor) - 2021

We invite you to read the Special Issue on business models in tourism, in the context of considering the principles of sustainable development. It is a collection of 14 articles published in a Special Issue of Sustainability MDPI in 2019-2021. The dynamic changes taking place in the world...

Persistent link: https://www.econbiz.de/10014323782

From the brand logo to brand associations and the corporate identity : visual and identity-based logo associations in a university merger

Erjansola, Ari-Matti; Lipponen, Jukka; Vehkalahti, Kimmo; … - In: The journal of brand management : an international journal 28 (2021) 3, pp. 241-253

Persistent link: https://www.econbiz.de/10012550251

Design trends in visual identity in the automotive industry : nostalgia for the past and the challenge of an electric future

Carcavilla Puey, Fernando - In: Redmarka : revista de marketing aplicado 25 (2021) 2, pp. 1-23

Persistent link: https://www.econbiz.de/10013330717

Sustainable business models in tourism

Szromek, Adam R. (ed.) - 2021

We invite you to read the Special Issue on business models in tourism, in the context of considering the principles of sustainable development. It is a collection of 14 articles published in a Special Issue of Sustainability MDPI in 2019–2021. The dynamic changes taking place in the world...

Persistent link: https://www.econbiz.de/10014230360

Corporate visual identity systems and brand performance of Kenyan universities

Waithaka, Tabitha W.; Kibera, Francis N.; Munyoki, Justus M. - In: DBA Africa management review 5 (2015) 2, pp. 170-181

Persistent link: https://www.econbiz.de/10012250734

Descriptive Study of the Promotional Communication Systems Successfully Applied in Banking Institutions

Laura, Dindire; Andreea, Munteanu - In: Ovidius University Annals, Economic Sciences Series XI (2011) 1, pp. 601-604

The present communication aims, without any pretense of an exhaustive research, to highlight the need for a strategic communication and promotion in such a competitive environment, by presenting some corporate communication strategies applied in the banking sector. The paper was founded, as a...

Persistent link: https://www.econbiz.de/10010632761

Rebranding campaign of the Romanian Society of Radiodifusion – strategic option for the growth of the organization’s efficacy

POPESCU, Ruxandra Irina; CORBOS, Razvan-Andrei - In: Economia. Seria Management 13 (2010) 1, pp. 148-164

In 2008, the Romanian Society of Radio-broadcasting (SRR) decided to benefit of the „honorable” of 80th anniversary of the Romanian public radio to elaborate and apply a strategy of creating a new image of SRR to assure the approach of an European profile well outlined and recognized so. The...

Persistent link: https://www.econbiz.de/10008498146

SOME ASPECTS OF THE ROLE OF VISUAL IDENTITY IN THE SUCCESSFUL IMPLEMENTATION OF THE PROMOTIONAL STRATEGY

Mihaela, Tarcza Teodora - In: Annals of Faculty of Economics 1 (2010) 2, pp. 1158-1164

This paper wishes to emphasize the necessity and importance of the communicational capital of a business, in the midst of fierce competition and ‚bombarding' of all clients with a great deal of data through classical methods of advertising. The overcrowding of media channels with information...

Persistent link: https://www.econbiz.de/10008829819

Branding cities as tourist destinations; the case of Slavonski Brod, Croatia

Lončarić, Biljana - University of Rijeka, Faculty of Tourism and …

The research problem – Despite the fact that the visual identity of Slavonski Brod is created in early 2011th, it is … the logo, slogan and visual identity of a destination. Methodology – The methodology of the research includes the examples … various target groups during January and February 2014th showed that the practical application of the new visual identity of …

Persistent link: https://www.econbiz.de/10011266210

Country slogans and logos: findings of a benchmarking study

PhD, Árpád Papp-Váry - Keleti Károly Gazdasági Kar, Óbudai Egyetem

The name of a country, its logo(s) and slogan(s) are important vehicles for development of country brand equity. This paper shows some recent examples for country name changes and categorize country slogans and logos into groups. The study concludes that creating a coherent visual and verbal...

Persistent link: https://www.econbiz.de/10008611342