Search Results - subject:"Visual metaphor"

Visual metaphors for collaboration planning in strategy meetings

Illi, Mikko; Gustafsson, Robin; Masoodian, Masood - In: Journal of strategy and management 17 (2024) 4, pp. 781-801

Persistent link: https://www.econbiz.de/10015326797

Visual metaphors and white space : how the visual rhetorical language in advertising influences consumer responses to paradox brands

Huang, Xiaozhi; Wei, Meiting; Cao, Xin - In: Journal of retailing and consumer services 81 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10015117774

Visual metaphors for collaboration planning in strategy meetings

Illi, Mikko; Gustafsson, Robin; Masoodian, Masood - In: Journal of Strategy and Management 17 (2024) 4, pp. 781-801

Purpose Using visual metaphors with physical artefacts can improve collaboration planning processes in strategic meetings. The study presented here aims to examine these processes. Design/methodology/approach In this study, the participants used the LEGO® Serious Play® method in strategic...

Persistent link: https://www.econbiz.de/10015352708

Refining replacements : validating a revised typology of visual metaphor using perceived processing fluency and aesthetic pleasure

Enschot, Renske van; Hooijdonk, Charlotte van; … - In: International journal of advertising : the review of … 42 (2023) 2, pp. 344-367

Persistent link: https://www.econbiz.de/10014234040