Search Results - subject:"Visual methods"

One step closer to the field: visual methods in marketing and consumer research

Shin Rohani, Laila; Aung, May; Rohani, Khalil - In: Qualitative Market Research: An International Journal 17 (2014) 4, pp. 300-318

published in these six journals from 2002 to 2012 were scanned to identify which of them applied visual methods in their studies … marketing and consumer researchers utilized visual methods to achieve their research goals in various approaches such as …’ metaphorical thoughts about a subject or the content of their mind. Originality/value – This paper examined how visual methods have …

Persistent link: https://www.econbiz.de/10014987706

Exploring identity: a figurative character image-elicitation approach

Butler, Clare; Finniear, Jocelyn; Marie Doherty, Anne; … - In: Qualitative Research in Organizations and Management: … 9 (2014) 2, pp. 151-168

Purpose – The purpose of this paper is to explore the potential of incorporating visual methods in the study of … has highlighted the power of visual methods in the exploration of identity and identity work. The approach is personally …

Persistent link: https://www.econbiz.de/10014989424

Diagnosing capabilities in family firms : an overview of visual research methods and suggestions for future applications

Comi, Alice; Eppler, Martin J. - In: Journal of family business strategy 5 (2014) 1, pp. 41-51

Persistent link: https://www.econbiz.de/10010366782

One step closer to the field : visual methods in marketing and consumer research

Rohani, Laila Shin; Aung, May; Rohani, Khalil - In: Qualitative market research : an international journal 17 (2014) 4, pp. 300-318

Persistent link: https://www.econbiz.de/10010430685

Using volunteer-employed photography to inform tourism planning decisions : a study of St David's Peninsula, Wales

Balomenou, Nika; Garrod, Brian - In: Tourism management : research, policies, practice 44 (2014), pp. 126-139

Persistent link: https://www.econbiz.de/10010384233

Exploring identity : a figurative character image-elicitation approach

Butler, Clare; Finniear, Jocelyn; Doherty, Anne Marie; … - In: Qualitative research in organizations and management : … 9 (2014) 2, pp. 151-168

Persistent link: https://www.econbiz.de/10010387809

Visual ethnography: Achieving rigorous and authentic interpretations

Schembri, Sharon; Boyle, Maree V. - In: Journal of Business Research 66 (2013) 9, pp. 1251-1254

Visual methods have a long history in ethnographic research and ethnographic methods are increasingly used to gain a …

Persistent link: https://www.econbiz.de/10010869785

'We Are Watching You Too': Reflections on Doing Visual Research in a Contested City

Komarova, Milena; McKnight, Martina - In: Sociological Research Online 18 (2013) 1, pp. 19-19

doing so, we discuss not only the strengths of visual methods, (how they enable a greater understanding of adversarial …

Persistent link: https://www.econbiz.de/10011145012

Visual and projective methods in Asian research

Belk, Russell - In: Qualitative Market Research: An International Journal 16 (2013) 1, pp. 94-107

Purpose – The purpose of this review is to offer a summary of visual and projective research methods that have been applied or may be applied fruitfully in an Asian context. Examples are provided and a delineation of the strengths and weaknesses of the methods is made....

Persistent link: https://www.econbiz.de/10014987306

Views of the Neighbourhood: A Photo-Elicitation Study of the Built Environment

Alexander, Victoria D. - In: Sociological Research Online 18 (2013) 1, pp. 10-10

Drawing on a participant-centred, photo-elicitation study of the built environment in three neighbourhoods, I discuss how people see their neighbourhoods, both in the visual and aesthetic sense, and also how they view (metaphorically) their local surroundings. Participants took part in...

Persistent link: https://www.econbiz.de/10010692252