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Search: subject:"Visual perspective"
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Consumer behaviour
5
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Visualisierung
4
Visualization
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Advertising effects
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Cognition
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Perception
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Visual perspective
2
Wahrnehmung
2
Werbewirkung
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visual perspective
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Advertising
1
Bewertung
1
Click-through intention
1
Construal level theory
1
Cover photos
1
Elaboration likelihood model
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Evaluation
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Holiday behaviour
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Hotel industry
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Hotellerie
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Narration appeal
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Narrative Methode
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Narrative method
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Power distance belief
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Prevention-focused regulation
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Duan, Shen
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Filieri, Raffaele
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Gan, Jianhong
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Kou, Sining
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Leung, Wilson Ka-shing
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Lin, Xiaodan
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Shi, Si
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Wang, Zhiling
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Yang, Xiaojing
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Ye, Hui
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International journal of hospitality management
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Psychology & marketing
1
The Cornell hospitality quarterly
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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1
The impact of visual perspectives in advertisements on access-based products
Kou, Sining
;
Duan, Shen
;
Zhang, Yiran (Eileen)
;
Wang, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 958-971
Persistent link: https://www.econbiz.de/10014519100
Saved in:
2
Do visual perspectives matter? : the "matching" between visual perspectives and psychological distance improves hotel evaluations
Ouyang, Jun
;
Jia, Yanli
;
Guo, Qiang
- In:
The Cornell hospitality quarterly
65
(
2024
)
3
,
pp. 321-334
Persistent link: https://www.econbiz.de/10014634756
Saved in:
3
Is it too much or not enough to click? : examining how and when the vertical
visual
perspective
affects consumers' click-through intention
Wu, Heng
;
He, Wenjun
;
Lin, Xiaodan
;
Ye, Hui
- In:
International journal of hospitality management
122
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10015071701
Saved in:
4
Short video marketing and travel intentions : the interplay between
visual
perspective
, visual content, and narration appeal
Gan, Jianhong
;
Shi, Si
;
Filieri, Raffaele
;
Leung, …
- In:
Tourism management : research, policies, practice
99
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014320905
Saved in:
5
Stylistic properties and regulatory fit : examining the role of self-regulatory focus in the effectiveness of an actor's vs. observer's
visual
perspective
Zhang, Jing
;
Yang, Xiaojing
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
3
,
pp. 449-458
Persistent link: https://www.econbiz.de/10011344193
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