Search Results - subject:"Visual priming"

Using priming manipulations to affect time preferences and risk aversion : an experimental study

Israeli, Avi; Rosenboim, Mosi; Shavit, Tal - In: Journal of behavioral and experimental economics 53 (2014), pp. 36-43

Persistent link: https://www.econbiz.de/10010518897

Using priming manipulations to affect time preferences and risk aversion: An experimental study

Israel, Avi; Rosenboim, Mosi; Shavit, Tal - In: Journal of Behavioral and Experimental Economics … 53 (2014) C, pp. 36-43

The objective of this paper is to test how priming manipulation affects time preference (subjective discount rates) and risk aversion. In this study, we exposed subjects to visual (pictorial) and textual priming for vacation and for old age in order to influence their time preference. The...

Persistent link: https://www.econbiz.de/10011220529

Visual priming of pharmaceutical advertising disclosures: effects of a motivation factor

Wang, Alex - In: Corporate Communications: An International Journal 17 (2012) 1, pp. 73-88

levels of trust toward the advertisement when the disclosure is visually primed in the advertisement. However, visual priming … limitations of this study that have to be confirmed in future research, this study suggests that visual priming of advertising …' attitudes toward the advertisement are enhanced directly by personal relevance to the advertisement instead of visual priming …

Persistent link: https://www.econbiz.de/10014691792