Web surveys technically allow providing feedback to respondents based on their previous responses. This personalized feedback may not only be used to target follow-up questions, it also allows test results to be returned immediately to respondents. This paper argues that the possibility of...

Das Wohl von Nutztieren, aber auch das von Reitpferden, ist von immer größerem Interesse für viele Teile der Gesellschaft und wissenschaftliche Forschung in diesem Bereich hat zugenommen. Ein Großteil der Forschung in diesem Bereich beschäftigt sich mit Einflussfaktoren auf die...

Introduction – The development of information technology nowadays makes computer-assisted surveys increasingly popular. Current methods of computer assisted survey category are the internet survey or online survey. The superiority of the online survey compared to offline survey is the ability...

"Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at...