The rapid development of technology and the digital economy has enabled every individual as a consumer to share their opinions with other users through reviews. Online reviews, as an integral part of the digital economy, are among the key factors that influence consumer behavior and purchase...

The rapid development of technology and the digital economy has enabled every individual as a consumer to share their opinions with other users through reviews. Online reviews, as an integral part of the digital economy, are among the key factors that influence consumer behavior and purchase...

Aktuelle Forschungsstudien betrachten im Kontext von Suffizienz und Marketing aktuell vor allem den Einsatz in Unternehmen selbst und weniger die Wirkung von Marketingmaßnahmen auf die Konsumenten. So gibt es etwa erste Studien dazu warum und wie kommerzielles Marketing suffizienzfördernden...

Using a vignette-based survey experiment on Amazon’s Mechanical Turk, we measure how people’s assessments of the fairness of race-based hiring decisions vary with the motivation and circumstances surrounding the discriminatory act and the races of the parties involved. Regardless of their...