Kotchen, Matthew J. - 2011
This paper provides the first willingness-to-pay (WTP) estimates in support of a national climate-change policy that … greenhouse-gas (GHG) emissions 17 percent by 2020. Even very conservative estimates yield an average WTP at or above $60 per year …. Taking advantage of randomized treatments within the survey valuation question, we find that mean WTP does not vary …