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Charitable giving 1 Matching 1 Warm and cold list donors 1
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Karlan, Dean 1 List, John A. 1 Shafir, Eldar 1
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Small matches and charitable giving: Evidence from a natural field experiment
Karlan, Dean; List, John A.; Shafir, Eldar - In: Journal of Public Economics 95 (2011) 5, pp. 344-350
To further our understanding of the economics of charity, we conducted a natural field experiment. Making use of two direct mail solicitations sent to nearly 20,000 prior donors to a charity, we tested the effectiveness of $1:$1 and $1:$3 matching grants on charitable giving. We find only weak...
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