'Waste not want not' expresses our culture's aversion to waste. 'I could have gotten the same thing for less' is a sentiment that can diminish pleasure in a transaction. We study people's willingness to 'pay' to avoid this spoiler. In one scenario, participants imagined they were looking for a...

``Waste not want not'' expresses our culture's aversion to waste. ``I could have gotten the same thing for less'' is a sentiment that can diminish pleasure in a transaction. We study people's willingness to ``pay'' to avoid this spoiler. In one scenario, participants imagined they were looking...

Paying an insurance premium but not needing to claim is sometimes viewed as pouring money down the drain. Aversion to the perceived waste may lead to the rejection of fair insurance. Although policies paying rebates if no claim is made are not attractive to expected utility maximisers, this...

"Waste not want not" expresses our culture's aversion to waste. "I could have gotten the same thing for less" is a sentiment that can diminish pleasure in a transaction. We study people's willingness to "pay" to avoid this spoiler. In one scenario, participants imagined they were looking for a...