Data is the new gold, as correctly stated by many people that data is the most valued thing/entity in today's world. Data is sold at a very high price at various levels across various vendors. For example, the data after the analytics on an e-commerce site can be used by any advertisement...

Gender stereotypes pose an important hurdle on the way to gender equality. It is difficult to quantify the problem, though, as stereotypical beliefs are often subconscious or not openly expressed. User-generated content (UGC) opens up novel opportunities to overcome such challenges, as the...

Start-ups are built by the charismatic leaders with innovative ideas, creativity, and distinguished expertise. However, they face huge challenges for growth and survival in an uncertain and competitive business eco-system. The aim of the present study is to examine the effect of entrepreneurial...

This study uses social media analytics to analyze Twitter users' views, opinions, and sentiments towards the Winter Olympics 2022. Impression Management Theory (IMT) and Social Presence Theory (SPT) have been utilized to analyze the imposition of the decision to practice self-censorship to...

Technology, digital advances, and social media are increasingly used to facilitate and influence online consumer purchasing behavior. Growth at the intersection of e-commerce, social networking usage, and functionality has given rise to the social commerce phenomenon. Social commerce sites allow...