In an increasingly competitive business world the ability of a company to build a favorable reputation is an essential factor for its success or failure, especially in digital environments. The objective of this study is to analyze what factors affect the online reputation of companies in the...

This study focuses on the structure of self-learning as a multidimensional construct, through competences such as autonomy and study planning of undergraduate students, over the last three years. The objective of this study, framed by Technology Acceptance Model (TAM), aims to gain insights into...

Currently, one of the most widely used marketing techniques is influencer marketing, but is its true impact on Romanians truly understood? This article aims to establish the perception of influencer marketing activities by Romanian consumers. A quantitative study was conducted, gathering 618...