This article aims to investigate the efect of customer empowerment on their engagement on sharing platform in the retailing sector via the mediating role of service innovation and customer trust. This study utilized a quantitative design emphasizing mature theory research. The research sample...

Recently, e-commerce platforms have gained significant attention in the media. As the number of customers using these platforms continues to grow, they face challenges such as limited support, making it increasingly difficult for customers to find answers to their inquiries, leading to a high...

The article addresses the issue of the distribution of users browsing the internet for content in a specific format through alternative content delivery channels in the context of inbound marketing. The problem being addressed is part of a broader problem with the formation of traffic to an...