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  • Search: subject:"Web 2.0."
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Year of publication
Subject
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Social Web 24,328 Social web 24,327 Online-Marketing 7,394 Internet marketing 7,302 Consumer behaviour 7,055 Konsumentenverhalten 7,053 Soziales Netzwerk 3,077 Online-Handel 2,905 Online retailing 2,904 Social network 2,895 Beziehungsmarketing 2,734 Relationship marketing 2,731 Viral marketing 2,641 Virales Marketing 2,638 Electronic Commerce 2,581 E-commerce 2,488 Web 2.0 technologies 2,245 Web 2.0-Technologien 2,243 Brand management 2,090 Markenführung 2,089 Social media 2,030 social media 1,914 Internet 1,863 Customer integration 1,498 Kundenintegration 1,498 Digital platform 1,304 Digitale Plattform 1,304 Marketingmanagement 1,280 Marketing management 1,275 Markenimage 1,207 Brand image 1,201 Brand 1,105 Markenartikel 1,100 Wissensmanagement 1,017 Knowledge management 993 Social relations 983 Soziale Beziehungen 983 Digitalisierung 938 Werbewirkung 919 Advertising effects 918
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Online availability
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Undetermined 11,202 Free 6,013 CC license 596
Type of publication
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Article 18,486 Book / Working Paper 7,561 Journal 7
Type of publication (narrower categories)
All
Article in journal 14,617 Aufsatz in Zeitschrift 14,617 Aufsatz im Buch 3,420 Book section 3,420 Graue Literatur 1,240 Non-commercial literature 1,240 Working Paper 968 Arbeitspapier 958 Hochschulschrift 531 Collection of articles of several authors 496 Sammelwerk 496 Case study 437 Fallstudie 437 Aufsatzsammlung 368 Thesis 304 Conference paper 221 Konferenzbeitrag 221 Ratgeber 161 Guidebook 148 Konferenzschrift 138 Lehrbuch 67 Conference proceedings 61 Collection of articles written by one author 58 Sammlung 58 Textbook 50 research-article 49 Dissertation u.a. Prüfungsschriften 44 Handbook 27 Handbuch 27 Forschungsbericht 22 Glossar enthalten 22 Glossary included 22 Amtsdruckschrift 12 Government document 12 Interview 12 Reprint 12 review 11 Article 9 Mehrbändiges Werk 7 Multi-volume publication 7
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Language
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English 23,229 German 2,680 Undetermined 131 French 30 Polish 12 Spanish 10 Italian 4 Portuguese 3 Russian 3 Bosnian 1 Swedish 1
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Author
All
Law, Rob 48 Dwivedi, Yogesh K. 43 Tan, Yong 40 Kuchler, Theresa 38 Qiu, Liangfei 38 Stroebel, Johannes 38 Whinston, Andrew B. 35 Füller, Johann 33 Bailey, Michael 32 Filieri, Raffaele 29 Hajli, Nick 28 Ozuem, Wilson 27 Loureiro, Sandra Maria Correia 26 Martínez-López, Francisco J. 26 Saxton, Gregory D. 26 Gu, Bin 25 Kreutzer, Ralf T. 24 Kummer, Michael E. 23 Stephen, Andrew T. 23 Leimeister, Jan Marco 22 Flavián Blanco, Carlos 21 Harrigan, Paul 21 Petrova, Maria 21 Pitt, Leyland F. 21 Richter, Alexander 21 Rita, Paulo 21 Sabatini, Fabio 21 Tochtermann, Klaus 21 Allcott, Hunt 20 Dennis, Alan 20 Gentzkow, Matthew Aaron 20 Haenlein, Michael 20 Hollebeek, Linda D. 20 Gretzel, Ulrike 19 Hinz, Oliver 19 Krcmar, Helmut 19 Rana, Nripendra P. 19 Rand, William 19 Vrontis, Demetris 19 Walsh, Gianfranco 19
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Institution
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IGI Global 147 Springer Fachmedien Wiesbaden 94 National Bureau of Economic Research 61 European Commission / Joint Research Centre 19 Consumers, Health, Agriculture and Food Executive Agency 15 GFK 15 Center Data 14 Wageningen Economic Research 14 Books on Demand GmbH <Norderstedt> 12 Information Resources Management Association 12 Nomos Verlagsgesellschaft 11 Springer-Verlag GmbH 10 European Commission / Directorate-General for Communications Networks, Content and Technology 9 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 9 American Marketing Association 8 European Institute for Gender Equality 8 OECD 8 Technische Universität Dresden 8 Verlag Dr. Kovač 8 European Commission / Directorate-General for the Information Society and Media 7 European University Institute / Robert Schuman Centre for Advanced Studies 7 Friedrich-Schiller-Universität Jena 7 Université Paris-Dauphine (Paris IX) 7 European Commission / Directorate-General for Education, Youth, Sport and Culture 6 HAL 6 Haufe-Lexware GmbH & Co. KG 6 India Centre for Migration (ICM) 6 Institut für Angewandte Informatik <Dresden> / Privat-Dozentur Angewandte Informatik 6 Springer Gabler <Firma> 6 Springer International Publishing 6 Edward Elgar Publishing 5 European Centre for Disease Prevention and Control 5 European Commission / Directorate-General for Employment, Social Affairs and Inclusion 5 International Telecommunications Society 5 Wiley-VCH 5 epubli GmbH 5 mitp Verlags GmbH & Co. KG 5 Eric Cuvillier <Firma> 4 European Commission / Statistical Office of the European Union 4 European Parliament / Directorate-General for Internal Policies of the Union 4
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Published in...
All
Journal of business research : JBR 542 Journal of retailing and consumer services 320 Technological forecasting & social change : an international journal 264 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 263 SpringerLink / Bücher 200 International journal of internet marketing and advertising : IJIMA 180 Information systems research : ISR 179 Tourism management : research, policies, practice 153 Journal of management information systems : JMIS 152 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 133 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 120 International journal of hospitality management 117 Electronic commerce research 115 Psychology & marketing 114 International journal of business information systems : IJBIS 110 Business horizons 108 Industrial marketing management : the international journal for industrial and high-tech firms 105 Management science : journal of the Institute for Operations Research and the Management Sciences 104 Journal of internet commerce 99 International journal of advertising : the review of marketing communications 96 Journal of promotion management : innovations in planning and applied research 94 Journal of marketing communications 90 International journal of networking and virtual organisations : IJNVO 89 Springer eBook Collection 89 Management information systems : mis quarterly 88 Journal of travel and tourism marketing 86 Marketing science 84 International journal of electronic marketing and retailing : IJEMR 83 Journal of electronic commerce research : JECR 81 The journal of product & brand management 80 Journal of marketing management : MM 79 International journal of contemporary hospitality management 77 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 77 Asia Pacific journal of marketing and logistics 75 The journal of brand management : an international journal 75 International journal of consumer studies 74 Cogent business & management 73 Journal of marketing 72 Journal of information & knowledge management : JIKM 70 HMD : Praxis der Wirtschaftsinformatik 69
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Source
All
ECONIS (ZBW) 25,446 USB Cologne (EcoSocSci) 276 RePEc 149 Other ZBW resources 122 EconStor 31 USB Cologne (business full texts) 19 BASE 11
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Showing 25,871 - 25,880 of 26,054
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Leading change in a Web 2.1 world : how ChangeCasting builds trust, creates understanding, and accelerates organizational change
Nickerson, Jackson A. - 2010
Persistent link: https://www.econbiz.de/10009346087
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Le web 2.0 : un paradigme pour l'émergence de l'entreprise 2.0 ?
Tran, Sébastien - Université Paris-Dauphine (Paris IX) - 2010
qui n’est pas basé uniquement sur une technologie mais également sur une logique organisationnelle, le web 2.0. Ce concept … 2.0 à partir d’une revue de littérature et de l’identification de problématiques organisationnelles. Nous nous … questionnement sur l’organisation et le management des entreprises. Nous chercherons à proposer quelques axes de recherche sur le web …
Persistent link: https://www.econbiz.de/10011072939
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Organizational and Technological Options for Business Process Management from the Perspective of Web 2.0
Vanderhaeghen, Dominik; Fettke, Peter; Loos, Peter - In: Business & Information Systems Engineering 2 (2010) 1, pp. 15-28
process management approaches. In contrast, the perspective of Web 2.0 opens up new options for action in process management …
Persistent link: https://www.econbiz.de/10011001279
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La internacionalización de empresas: relación entre el capital social, las tecnologías de la información relacional y la innovación
Cano, María José Peláez; Adam, Manuel Rodenes - In: REVISTA SEMESTRE ECONÓMICO (2010)
exportador y la influencia que ejercen variables comoel capital social, las tecnologías de la información relacional (Web 2.0) y …
Persistent link: https://www.econbiz.de/10008492595
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An Analysis of the Impact of Blogging on Knowledge Processes
Mariano, Stefania - In: Journal of Information & Knowledge Management (JIKM) 09 (2010) 04, pp. 329-339
This paper investigates the impact of blogging on knowledge processes and proposes a way to manage collective knowledge. Qualitative methods are used to collect data through individual semi-structured interviews, think-aloud protocols, focus groups, and document analysis. Data analysis is...
Persistent link: https://www.econbiz.de/10008799325
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Web e Made in Italy: la terra di mezzo della comunicazione d'impresa
Finotto, Vladi; Micelli, Stefano - In: MERCATI E COMPETITIVITÀ 2010/4 (2010) 4, pp. 101-119
Nonostante la diffusione del web 2.0 abbia alimentato grandi aspettative, la sua adozione da parte delle imprese del … comunicazione in rete. L’analisi di quattro casi suggerisce che il presidio degli spazi di comunicazione del web 2.0 avvenga in …
Persistent link: https://www.econbiz.de/10008799507
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Does Social Software Support Service Innovation?
Meyer, Jenny - In: International Journal of the Economics of Business 17 (2010) 3, pp. 289-311
Recent Internet technologies and web-based applications, such as social software, are being increasingly applied in firms. Social software can be employed for knowledge management and for external communication enabling access to internal and external knowledge. Knowledge, in turn, constitutes...
Persistent link: https://www.econbiz.de/10008773652
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Internetization as the necessary condition for internationalization in the newly emerging economy
Etemad, Hamid; Wilkinson, Ian; Dana, Leo - In: Journal of International Entrepreneurship 8 (2010) 4, pp. 319-342
Persistent link: https://www.econbiz.de/10008776342
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Le nuove frontiere del marketing politico: Internet come strumento di costruzione e gestione del consenso
Artusi, Marco; Maurizzi, Andrea - In: MERCATI E COMPETITIVITÀ 2010/3 (2010) 3, pp. 75-96
Questo articolo si concentra sulle applicazioni digitali nella comunicazione politica e nello sviluppo del consenso, partendo dal presupposto che sia necessario superare la concezione di Internet come semplice mezzo di comunicazione di massa, ma che que- sto vada analizzato come strumento...
Persistent link: https://www.econbiz.de/10008642202
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Exploring the potential of Web 2.0 to improve knowledge directories and "group mind"
Jackson, Paul D.; Klobas, Jane - "Carlo F. Dondena" Centre for Research on Social … - 2010
In this paper we examine how the use of Web 2.0 tools (such as Wikis, Blogs, Social Networking) might provide a digital …" and research shows that a well functioning TMS improves group performance. Web 2.0 software embeds data about authors … use of Web 2.0 tools may improve knowledge absorption and utilisation by supporting TMS. This is a conceptual paper, which …
Persistent link: https://www.econbiz.de/10008646311
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