Since the dawn of civilization, new technologies-from the plow to the locomotive to the computer-have transformed human lives. These changes have often been for the better, but occasionally also for the worse. No matter what consequence, these changes have always been irrevocable and pervasive....

Intro -- Contents -- Foreword -- Acknowledgments -- Editors' Note -- Introduction -- The Digital Economy and "Black Diamond Management -- Leveraging E-Business in a Networked Economy -- Leveraging Old Economy Fundamentals for the New World -- Regulatory Issues in E- Commerce -- Rebalancing...

A comprehensive resource on implementing a one-to-one marketing strategy on the Web With its unique focus on customer-oriented marketing strategy, One-to-One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998. Now in a second edition,...

This text examines how audiences develop their perceptions of reality based on what they see in the media. It is appropriate for students in media effects, psychology of media, media and society, and audience analysis

Effective knowledge work depends on bringing people together to form a team with the right mix of expertise for the project or problem on hand. Increasingly, that mix can only be created by finding people who are geographically dispersed across sites of the company or across several companies....

Durch den zunehmend stärker werdenden Wettbewerb sind starke Marken heutzutage für Unternehmen immer wichtiger und stellen wesentliche Erfolgsfaktoren dar. Dies schlägt sich nicht nur in der großen Anzahl an Veröffentlichungen zum Thema Marke in den letuzten Jahren nieder, sondern kann...