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  • Search: subject:"Web 2.0."
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Year of publication
Subject
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Social Web 24,328 Social web 24,327 Online-Marketing 7,394 Internet marketing 7,302 Consumer behaviour 7,055 Konsumentenverhalten 7,053 Soziales Netzwerk 3,077 Online-Handel 2,905 Online retailing 2,904 Social network 2,895 Beziehungsmarketing 2,734 Relationship marketing 2,731 Viral marketing 2,641 Virales Marketing 2,638 Electronic Commerce 2,581 E-commerce 2,488 Web 2.0 technologies 2,245 Web 2.0-Technologien 2,243 Brand management 2,090 Markenführung 2,089 Social media 2,030 social media 1,914 Internet 1,863 Customer integration 1,498 Kundenintegration 1,498 Digital platform 1,304 Digitale Plattform 1,304 Marketingmanagement 1,280 Marketing management 1,275 Markenimage 1,207 Brand image 1,201 Brand 1,105 Markenartikel 1,100 Wissensmanagement 1,017 Knowledge management 993 Social relations 983 Soziale Beziehungen 983 Digitalisierung 938 Werbewirkung 919 Advertising effects 918
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Online availability
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Undetermined 11,202 Free 6,013 CC license 596
Type of publication
All
Article 18,486 Book / Working Paper 7,561 Journal 7
Type of publication (narrower categories)
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Article in journal 14,617 Aufsatz in Zeitschrift 14,617 Aufsatz im Buch 3,420 Book section 3,420 Graue Literatur 1,240 Non-commercial literature 1,240 Working Paper 968 Arbeitspapier 958 Hochschulschrift 531 Collection of articles of several authors 496 Sammelwerk 496 Case study 437 Fallstudie 437 Aufsatzsammlung 368 Thesis 304 Conference paper 221 Konferenzbeitrag 221 Ratgeber 161 Guidebook 148 Konferenzschrift 138 Lehrbuch 67 Conference proceedings 61 Collection of articles written by one author 58 Sammlung 58 Textbook 50 research-article 49 Dissertation u.a. Prüfungsschriften 44 Handbook 27 Handbuch 27 Forschungsbericht 22 Glossar enthalten 22 Glossary included 22 Amtsdruckschrift 12 Government document 12 Interview 12 Reprint 12 review 11 Article 9 Mehrbändiges Werk 7 Multi-volume publication 7
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Language
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English 23,229 German 2,680 Undetermined 131 French 30 Polish 12 Spanish 10 Italian 4 Portuguese 3 Russian 3 Bosnian 1 Swedish 1
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Author
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Law, Rob 48 Dwivedi, Yogesh K. 43 Tan, Yong 40 Kuchler, Theresa 38 Qiu, Liangfei 38 Stroebel, Johannes 38 Whinston, Andrew B. 35 Füller, Johann 33 Bailey, Michael 32 Filieri, Raffaele 29 Hajli, Nick 28 Ozuem, Wilson 27 Loureiro, Sandra Maria Correia 26 Martínez-López, Francisco J. 26 Saxton, Gregory D. 26 Gu, Bin 25 Kreutzer, Ralf T. 24 Kummer, Michael E. 23 Stephen, Andrew T. 23 Leimeister, Jan Marco 22 Flavián Blanco, Carlos 21 Harrigan, Paul 21 Petrova, Maria 21 Pitt, Leyland F. 21 Richter, Alexander 21 Rita, Paulo 21 Sabatini, Fabio 21 Tochtermann, Klaus 21 Allcott, Hunt 20 Dennis, Alan 20 Gentzkow, Matthew Aaron 20 Haenlein, Michael 20 Hollebeek, Linda D. 20 Gretzel, Ulrike 19 Hinz, Oliver 19 Krcmar, Helmut 19 Rana, Nripendra P. 19 Rand, William 19 Vrontis, Demetris 19 Walsh, Gianfranco 19
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Institution
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IGI Global 147 Springer Fachmedien Wiesbaden 94 National Bureau of Economic Research 61 European Commission / Joint Research Centre 19 Consumers, Health, Agriculture and Food Executive Agency 15 GFK 15 Center Data 14 Wageningen Economic Research 14 Books on Demand GmbH <Norderstedt> 12 Information Resources Management Association 12 Nomos Verlagsgesellschaft 11 Springer-Verlag GmbH 10 European Commission / Directorate-General for Communications Networks, Content and Technology 9 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 9 American Marketing Association 8 European Institute for Gender Equality 8 OECD 8 Technische Universität Dresden 8 Verlag Dr. Kovač 8 European Commission / Directorate-General for the Information Society and Media 7 European University Institute / Robert Schuman Centre for Advanced Studies 7 Friedrich-Schiller-Universität Jena 7 Université Paris-Dauphine (Paris IX) 7 European Commission / Directorate-General for Education, Youth, Sport and Culture 6 HAL 6 Haufe-Lexware GmbH & Co. KG 6 India Centre for Migration (ICM) 6 Institut für Angewandte Informatik <Dresden> / Privat-Dozentur Angewandte Informatik 6 Springer Gabler <Firma> 6 Springer International Publishing 6 Edward Elgar Publishing 5 European Centre for Disease Prevention and Control 5 European Commission / Directorate-General for Employment, Social Affairs and Inclusion 5 International Telecommunications Society 5 Wiley-VCH 5 epubli GmbH 5 mitp Verlags GmbH & Co. KG 5 Eric Cuvillier <Firma> 4 European Commission / Statistical Office of the European Union 4 European Parliament / Directorate-General for Internal Policies of the Union 4
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Published in...
All
Journal of business research : JBR 542 Journal of retailing and consumer services 320 Technological forecasting & social change : an international journal 264 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 263 SpringerLink / Bücher 200 International journal of internet marketing and advertising : IJIMA 180 Information systems research : ISR 179 Tourism management : research, policies, practice 153 Journal of management information systems : JMIS 152 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 133 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 120 International journal of hospitality management 117 Electronic commerce research 115 Psychology & marketing 114 International journal of business information systems : IJBIS 110 Business horizons 108 Industrial marketing management : the international journal for industrial and high-tech firms 105 Management science : journal of the Institute for Operations Research and the Management Sciences 104 Journal of internet commerce 99 International journal of advertising : the review of marketing communications 96 Journal of promotion management : innovations in planning and applied research 94 Journal of marketing communications 90 International journal of networking and virtual organisations : IJNVO 89 Springer eBook Collection 89 Management information systems : mis quarterly 88 Journal of travel and tourism marketing 86 Marketing science 84 International journal of electronic marketing and retailing : IJEMR 83 Journal of electronic commerce research : JECR 81 The journal of product & brand management 80 Journal of marketing management : MM 79 International journal of contemporary hospitality management 77 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 77 Asia Pacific journal of marketing and logistics 75 The journal of brand management : an international journal 75 International journal of consumer studies 74 Cogent business & management 73 Journal of marketing 72 Journal of information & knowledge management : JIKM 70 HMD : Praxis der Wirtschaftsinformatik 69
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Source
All
ECONIS (ZBW) 25,446 USB Cologne (EcoSocSci) 276 RePEc 149 Other ZBW resources 122 EconStor 31 USB Cologne (business full texts) 19 BASE 11
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Showing 21 - 30 of 26,054
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Using social media marketing in the digital era : a necessity or a choice
Khanom, Musammat Tahmina - 2023
Persistent link: https://www.econbiz.de/10014323017
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Socializing Social Bots on Social Media
Wang, Weiguang - 2023
The advancement of conversational AI techniques is driving the rise of chatbot applications in various fields. Pioneering business studies have examined the effects of functional chatbots for specific business tasks, such as customer service. This study extends the business literature by...
Persistent link: https://www.econbiz.de/10014261836
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Gender stereotypes in user-generated content
Kerkhof, Anna; Reich, Valentin Ferdinand Michael - 2023
Gender stereotypes pose an important hurdle on the way to gender equality. It is difficult to quantify the problem, though, as stereotypical beliefs are often subconscious or not openly expressed. User-generated content (UGC) opens up novel opportunities to overcome such challenges, as the...
Persistent link: https://www.econbiz.de/10014320085
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Enhancing social networking learning by using enterprise social networks
Leon, Ramona-Diana; Rodriguez-Rodriguez, Raul; … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 9 (2023) 1, pp. 400-410
Social networking learning is emerging in light of the European Skills Agenda and technological development. This aims to incorporate learning techniques in social networking environments to foster formal and informal learning. However, the classical customer-oriented social networks provide an...
Persistent link: https://www.econbiz.de/10015052868
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Knowledge brokering in an era of communication visibility
Zoonen, Ward van; Sivunen, Anu - In: International journal of business communication : IJBC … 60 (2023) 1, pp. 313-330
Persistent link: https://www.econbiz.de/10014229001
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User-Generated Content Platforms : Managing the Relationship Triangle
Ma, Ruize; Mai, Yunke; Hu, Bin - 2023
A typical user-generated content (UGC) platform operates as an ecosystem: the platform provides incomes for the creators, the creators provide contents for the viewers, and the viewers provide advertising revenue to the platform, forming a relationship triangle. Managing a UGC platform is a...
Persistent link: https://www.econbiz.de/10014348085
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Motivating User-Generated Content : Unintended Consequences of Incentive Thresholds
He, Liuyi; Luo, Jifeng; Tang, Yisong; Wu, Zhiyan; Zhang, Han - 2023
While monetary rewards have been widely used by online platforms to motivate user-generated content (UGC) contributions, users may not demonstrate the expected behaviors. Unintended consequences, exemplified by unchanged or reduced UGC contributions, may occur. Through two natural experiments,...
Persistent link: https://www.econbiz.de/10014350540
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Merit and monetisation : a study of video game user-generated content policies
Thomas, Amy - In: Internet policy review : journal on internet regulation 12 (2023) 1, pp. 1-28
This article explores the alternative system of contractual regulation that permits monetised user-generated content (UGC) in the video game industry. By situating the user in an industry where it is possible to earn millions from "playing games", this article challenges the assumption in...
Persistent link: https://www.econbiz.de/10014266997
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Towards new forms of using social media : museums activity on LinkedIn
Sawczuk, Magdalena - In: Journal of marketing and consumer behaviour in emerging … (2024) 2/19, pp. 26-36
The social media landscape changes very fast. It regards, among others, the accessible platforms and the features of social media tools. It also concerns the broad spectrum of institutions that start their virtual activity in different ways, and museums' participation in social media can be...
Persistent link: https://www.econbiz.de/10015359489
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Social media marketing and brand loyalty : exploring interrelationships through symmetrical and asymmetrical modeling
Ali, Faizan; Suveatwatanakul, Chokechai; Nanu, Luana; … - In: Spanish journal of marketing 29 (2025) 1, pp. 114-135
Persistent link: https://www.econbiz.de/10015190421
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