Integrating research from various disciplines, this article presents a systematic approach to online reputation management that consists of four steps: assessing the status quo; setting goals; evaluating possible interventions; implementing and monitoring the interventions. For each step,...

Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field experiment across Germany, randomly assigning almost 8,000 postal codes to Save the Children fundraising videos or to a pure control. We studied changes in the donation revenue...

Sustainable entrepreneurship refers to the practice of creating and managing a business venture in a manner that is environmentally and socially responsible while still maintaining financial profitability. Social media has become essential for entrepreneurs to build and promote their businesses....