Search Results - subject:"Web 2.0."

Agility in marketing teams : an analysis of factors influencing the entry decision into a trendy social network

Oltra, Itziar; Camarero Izquierdo, Carmen; San José, Rebeca - In: Journal of business research : JBR 187 (2025), pp. 1-18

Persistent link: https://www.econbiz.de/10015158170

The use of social media in different phases of the new product development process : a systematic literature review

Han, Runyue; Brennecke, Julia; Borah, Dhruba; Lam, Hugo … - In: R & D management 55 (2025) 1, pp. 108-126

Persistent link: https://www.econbiz.de/10015141811

How stakeholders respond to airline sustainability signaling : a social media analysis

Setälä, Kaarle; Aarikka-Stenroos, Leena; Wright, … - In: Corporate communications : an international journal 30 (2025) 2, pp. 276-293

Persistent link: https://www.econbiz.de/10015272655

Social media use, loneliness and emotional distress among young people in Europe

Cabeza Martínez, Begoña; D'Hombres, Beatrice; … - 2025

Persistent link: https://www.econbiz.de/10015188900

chaTree : an oTree addon allowing face-to-face communication in online group experiments

Promann, Timo; Mayer, Jan-Patrick; Mühlheußer, Gerd; … - 2025

This paper presents an oTree addon that allows to include face-to-face communication in the form of a video chat in online group experiments. Group decisions, as opposed to individual decision-making, have recently gained considerable attention. The open-source addon is easy to use, exhibits a...

Persistent link: https://www.econbiz.de/10015332014

Topic-based engagement analysis : focusing on hotel industry Twitter accounts

Rabadán-Martín, Inmaculada; Barcos-Redín, Lucía; … - In: Tourism management : research, policies, practice 106 (2025), pp. 1-20

Persistent link: https://www.econbiz.de/10015073329

Social media shopping activities, emotions, and loneliness on well-being in South Africa

Saini, Yvonne Kabeya - In: Journal of promotion management : innovations in … 31 (2025) 1, pp. 125-150

Persistent link: https://www.econbiz.de/10015183056

Peace brand activism : global brand responses to the war in Ukraine

Tsougkou, Eleni; Sykora, Martin; Elayan, Suzanne; Ifie, … - In: Journal of public policy & marketing 44 (2025) 1, pp. 100-121

Persistent link: https://www.econbiz.de/10015147839

Fantasy or reality? : unveiling the power of realistic narratives in tourism social media advertising

Can, Ali Selcuk; Ekinci, Yuksel; Dilek-Fidler, Setenay - In: Tourism management : research, policies, practice 106 (2025), pp. 1-16

Persistent link: https://www.econbiz.de/10015077614

Beyond static rankings : a tourist experience-driven approach to measure destination competitiveness

Chen, Jinyan; Wu, Jie; Wang, Danni; Stantic, Bela - In: Tourism management : research, policies, practice 106 (2025), pp. 1-13

Persistent link: https://www.econbiz.de/10015078076