E-retailing and database marketing are two emerging industries that require strong support from the CRM system. For a website it is important to keep customers interested and come back frequently to visit. As web data and direct marketing data are available in huge volumes, data mining is an...

This paper provides the first large-scale empirical evidence of the association between specific properties of internet domain names and website performance. We analyze over one million internet domain names, linking their phonological and morphological attributes to the realized demand for...

This article examines the communities involved in the distribution and sharing of videos on the internet. Firstly, we study the practices connected with user generated content and describe the appearance of new players (YouTube, Dailymotion, Google Video, Zudeo, etc.) in the audiovisual...

G3ict and CIS published a new, improved edition of the Web Accessibility Policy Making: An International Perspective. The report published in cooperation with the Hans Foundation provides an updated synopsis of the many policies that governments have implemented around the world to ensure that...

Global companies and organisations have to be increasingly fast-moving and flexible, in order to react to market changes as rapidly as possible. This places demands upon internal communication, as strategic decisions have to be communicated to the employees. This must be done quickly in order to...

Purpose – The paper examines the role played by culture, geography and infrastructure on European airline’s decision to launch market-specific websites. Design/methodology/approach – Logistic regression analysis based on 440 observations of home-target country dyads collected from websites...

We examine the profitability and implications of online discount vouchers, which is a new marketing tool that offers consumers large discounts. Consumer pay a part of the total amount in advance for the service or product they want to buy. We would also make use of a theoretical framework...

Online sales of pharmaceuticals are a rapidly growing phenomenon. Yet despite the dangers of purchasing drugs over the Internet, sales continue to escalate. These dangers include patient harm from fake or tainted drugs, lack of clinical oversight, and financial loss. Patients, and in particular...