Having an online presence is essential for most businesses these days. This book shows the way, covering topics such as: choosing the right domain name; driving traffic to your site; growing your business online; and boosting your profile with blogs and online discussion forums.

Der Aufbau der Unternehmensmarke findet in der Regel über die Entwicklung und Kommunikation der Unternehmensidentität statt. Christina Suckow identifiziert relevante Elemente, mithilfe derer die Identität reiner E-Brands über die Webseite aufgebaut und transportiert wird. Im Rahmen einer...

The ability travelers have to learn about the destination, explore and visualize activities and events, and book accommodations through the destinations' websites likely affects tourism visit behavior. Information availability, utility, and value of information on websites are the essential...