Im Konzept der datenbankgestützten Internetpräsenz werden das Design und die Gestaltung einer Webseite auf der einen und der redaktionelle Inhalt auf der anderen Seite strikt voneinander getrennt: Das Design und die Programmierung erfolgt mit herkömmlichen Methoden (mit Grafikprogrammen und...

I derive and estimate a model for cover price setting in print media markets where actors are faced by two interrelated demand curves: the demand for the print medium and the demand for advertising space. Publicly available data on German women's magazines observed between 1998 and 2001 are used...

The effect of website provision on the demand for German women's magazines is analyzed using differentiated product demand models estimated on panel data that cover the period 1990 2000. Descriptive evidence on the magazines' website contents suggests that websites are used to provide...

derive and estimate a model for cover price setting in print media markets where actors are faced by two interrelated demand curves: the demand for the print medium and the demand for advertising space. Publicly available data on German women's magazines observed between 1998 and 2001 are used...

A commercial website was built to test six factors in consumers' online purchase decisions. A data set of 128 observations using the designed commercial website was collected to build a multiple-logistic, binary-purchase decision model. The individual and collective impacts of the selected six...

The Internet, otherwise called as the web, is widely used in many industries. The advent of e-commerce has brought about changes in several businesses. Since the nature of the web has become dynamic, many challenges have to be faced in order to locate information related to a specific domain....

Suchmaschinen als Marketinginstrument -- Strategische Zielsetzung -- Suchmaschinen als Marketingmedien -- Instrumente im Suchmaschinen-Marketing-Mix -- Wie Suchmaschinen funktionieren -- Wie Suchmaschinen genutzt werden -- Trends und Entwicklungen -- Suchmaschinen-Optimierung -- Wichtige...

The music, publishing and motion picture industries are each today struggling to identify new business models that might replace existing mechanisms for funding professional content. In this podcast, we consider the legal and strategic roadblocks that might stand in the way. Guests include: Brad...