Suh, Koo-Won; Taylor, Charles R.; Lee, Doo-Hee - In: Cross-cultural buyer behavior, (pp. 271-292). 2007
This study develops a typology of web site structure and then makes a cross-national comparison between Korea and Australia. Using a content analysis method, the study classifies 383 corporate web sites based on the typology. The study identifies two general types of web site structure: the...