The COVID-19 crisis has seen over a third of the world population locked down and this article has sought to understand human behaviour in response to a historical and unprecedented global pandemic. Through the analysis 18 behavioural mechanisms present on the landing pages of the websites of 33...

Native advertising is a type of online advertising matching the form and function of the platform on which it appears. In managerial practice, the choice between display and in-feed native advertising presents brand advertisers and online news publishers with conflicting objectives. While...

In today’s fast pace world, technology is changing rapidly and we are working on technologies that seems to be impossible a decade ago. Web applications and web technologies are changing the world rapidly. Web applications has become the most important feature of any business specially to...

This study investigates the effect of website security, as a key dimension of e-service quality, on purchase intention, perceived value and brand loyalty in business-to-consumer (B2C) e-commerce context. Hypotheses were developed based on previous literature. Afterwards, an empirical research...

Public service announcements are informative short films that are made with the purpose of increasing the awareness of the society and/or creating behavioral changes. Also, they are communication tools used within the context of social marketing. One of the main themes of public service...

A tourism website is essentially an important domain in realizing the tourism products. Indeed, official tourism websites can be very powerful tool in representing the norms and values, which travelers should purportedly observe. However, there is only limited research on the constructions of...

This study aims to examine 1. The effect of advertising on buying interest, 2. The effect of word of mouth on buying interest, 3. The effect of website quality on buying interest, 4. The effect of risk perception on buying interest, 5. The effect of advertising, word of mouth, website quality,...

In this study we ask what drives the success or failure of various supply side antipiracy enforce-ment actions such as piracy website blocking. We do this in the context of three court-ordered events affecting consumers in the UK: We first study Internet Service Providers' blocking of 53 video...