Marketing educational programs in a complex world inspired the investigation of relationships between education marketing and digital media. The research questions were: Which organizations are promoting educational programs? What are the components of the programs/products? The research...

The emergence of Google's Speed Update incentivizes firms to improve website performance to rank higher on Google search. We study two modes of web traffic competition: Website Speed (response-based) and Website Capacity (capacity-based). The response-based decision process starts with choosing...

Many websites offer visitors privacy controls and opt-out choices, either to comply with legal requirements or to address consumer privacy concerns. The way these control mechanisms are implemented can significantly affect individuals’ choices and their privacy outcomes. We present an...

We conducted an in-lab user study with 24 participants to explore the usefulness and usability of privacy choices offered by websites. Participants were asked to find and use choices related to email marketing, targeted advertising, or data deletion on a set of nine websites that differed in...