Segregating the web page content into logical chunks is one of the popular techniques for modular organization of web page. While chunk-based approach works well for public web scenarios, in case of mobile-first personalization cases, chunking strategy would not be as effective for performance...

Dividing the web site page content or web portal page into logical chunks is one of the prominent methods for better management of web site content and for improving web site's performance. While this works well for public web page scenarios, personalized pages have challenges with dynamic data,...

This article takes a longitudinal approach to examine the evolution of e-retail sites in reference to service delivery performance. Using a content analysis approach, product-related e-service attributes currently available on women's apparel websites were identified and quantified in order to...

Purpose – In the hotel industry today, web site marketing and third party distribution metrics are of critical importance in understanding the effectiveness of hotel revenue management objectives. The purpose of this paper is to propose a new model which tests hotel web‐effectiveness using...