We explore how consumers form online search queries, given their content preferences. In particular, we explore the role of activation probabilities from queries to results, i.e., the probability that a certain query will retrieve certain content. Using secondary data from Google, we first show...

This paper aims to understand the impact of temporal spacing between ad exposures on the likelihood of a consumer purchasing the advertised product. I create an individual-level data set with exogenous variation in ad exposure and its spacing by running online field experiments. Using this data...

Information specialists in enterprises and consumers on the Internet regularly use Distributed Information Retrieval (DIR) systems that query a large number of Information Retrieval (IR) systems, merge the retrieved results and display them to users. There can be considerable heterogeneity in...

The purpose of OLAP (On-Line Analytical Processing) systems is to provide a framework for the analysis of multidimensional data. Many tasks related to analysing multidimensional data and making business decisions are still carried out manually by analysts (e.g. financial analysts, accountants,...