This study investigates, within the current health care situation, theinterrelationship of the user, resources and tool in the design of a prototypeWELLNESS database-driven web site. A shift has taken place in health care,in which the base of conventional medicine has broadened to integrate...

[ES] Los trabajos de investigación sobre comercio electrónico en Internet ocupan gran parte de la investigación de marketing, pero son pocos aún los que se han ocupado de estudiar el sistema de subasta. Ante las peculiares características de una compra online, transmitir confianza al...

This research investigates the determinants and role of consumer trust in e-business. It examines consumer perceptions of trust in a Web site and addresses the following key research questions: What factors influence consumer trust in a Web site and what specific Web site trust cues are...