"This book focuses on how to generate and extend the practical implications of intelligent systems which the readers can adopt especially in business functions. The book is a blend of balance theory and experimentation, providing a thorough explication of the science of AI along with its...

"[This book] is an essential reference publication for the latest research on methods to use artificial intelligence in organizational settings. Featuring coverage on a broad range of topics such as information retrieval, fuzzy systems, and neural networks, this book is ideally designed for...

The article describes a software package created to measure the return on marketing investment for organizations involved in e-commerce. It is based on web application technology and includes a database system which makes it suitable for use by consultancy companies involved in offering evidence...