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  • Search: subject:"Web analytics"
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Year of publication
Subject
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Web analytics 284 Webanalyse 280 Social Web 110 Social web 110 Online-Marketing 78 Internet marketing 76 Consumer behaviour 58 Konsumentenverhalten 58 Website 30 Data Mining 28 Electronic Commerce 27 Data mining 26 Web 2.0 technologies 26 Web 2.0-Technologien 26 Online retailing 24 Online-Handel 24 E-commerce 23 Internet 23 Search engine 21 Suchmaschine 21 Deutschland 19 Big Data 18 Germany 18 USA 18 United States 18 Beziehungsmarketing 17 Relationship marketing 17 Big data 15 Marketing management 15 Marketingmanagement 15 Viral marketing 15 Virales Marketing 15 web analytics 15 Advertising effects 14 Werbewirkung 14 Brand management 12 Internet usage 12 Internetnutzung 12 Markenführung 12 Brand image 11
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Online availability
All
Undetermined 78 Free 44 CC license 1
Type of publication
All
Article 210 Book / Working Paper 92
Type of publication (narrower categories)
All
Article in journal 134 Aufsatz in Zeitschrift 134 Aufsatz im Buch 55 Book section 55 Graue Literatur 17 Non-commercial literature 17 Hochschulschrift 16 Working Paper 15 Arbeitspapier 14 Case study 13 Fallstudie 13 Collection of articles of several authors 12 Sammelwerk 12 Thesis 10 Aufsatzsammlung 4 Conference paper 4 Konferenzbeitrag 4 Ratgeber 4 Guidebook 3 Conference proceedings 2 Glossar enthalten 2 Glossary included 2 Handbook 2 Handbuch 2 Konferenzschrift 2 research-article 2 Amtsdruckschrift 1 Article 1 Collection of articles written by one author 1 Forschungsbericht 1 Government document 1 Sammlung 1 viewpoint 1
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Language
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English 246 German 48 Undetermined 6 Spanish 2 French 1
Author
All
Tucker, Catherine 6 Bergemann, Dirk 5 Bonatti, Alessandro 5 Chiou, Lesley 5 Coppola, Andrea 4 Seabold, Skipper 4 Sigala, Marianna 4 Ayanso, Anteneh 3 Benamar, Hedi 3 Christou, Evangelos 3 Foucault, Thierry 3 Gretzel, Ulrike 3 Mkono, Muchazondida 3 Vega, Clara 3 Zumstein, Darius 3 Araújo, Noelia 2 Askegaard, Søren 2 Bosangit, Carmela 2 Braun, Gabriele 2 Burbary, Ken 2 Buttle, Francis A. 2 Capelle-Blancard, Gunther 2 Cardoso, Flavia 2 Colleoni, Elanor 2 Colt, Laura 2 Fraiz, José Antonio 2 Gabl, Sabrina 2 Garbuio, Massimo 2 Gloor, Peter A. 2 Groeger, Lars 2 Guercini, Simone 2 Hai-Jew, Shalin 2 Harrigan, Paul 2 Hemann, Chuck 2 Hemetsberger, Andrea 2 Hoberg, Philipp 2 Holsing, Christian 2 Jayaram, Dureen 2 Kamasak, Rifat 2 Keßler, Esther 2
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Institution
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Springer Fachmedien Wiesbaden 2 Academy of Marketing 1 Galileo Press 1 IGI Global 1 National Bureau of Economic Research 1 Rheinisch-Westfälische Technische Hochschule Aachen 1 Universität Regensburg / ibi research 1 Verlag Dr. Kovač 1 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1 Workshop on E-Business <10, 2011, Schanghai> 1 World Tourism Organization 1 epubli GmbH 1 marketing-Börse GmbH 1
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Published in...
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HMD : Praxis der Wirtschaftsinformatik 8 Journal of advertising research 5 Research in consumer behavior 5 Consumer culture theory 4 International marketing in the fast changing world 4 Journal of business research : JBR 4 Journal of internet commerce 4 Journal of marketing management : MM 4 Technological forecasting & social change : an international journal 4 Tourism sensemaking : strategies to give meaning to experience 4 Business ethics : a European review 3 Cowles Foundation Discussion Paper 3 Electronic commerce research and applications 3 International journal of contemporary hospitality management 3 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 3 Rheinwerk Computing 3 Social media listening and monitoring for business applications 3 Tourism management perspectives : TMP 3 Business information systems : 13th international conference, BIS 2010, Berlin, Germany, May 3 - 5, 2010 ; proceedings 2 Corporate communications : an international journal 2 Digitale Kommunikation 2 E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers 2 E-marketing ; Vol. 1 2 European journal of marketing : EJM 2 International journal of arts management 2 International journal of business information systems : IJBIS 2 International journal of electronic business 2 International journal of hospitality management 2 International journal of internet marketing and advertising : IJIMA 2 International journal of networking and virtual organisations : IJNVO 2 Journal of business ethics : JOBE 2 Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing 2 Journal of electronic commerce research : JECR 2 Journal of fashion marketing and management 2 Journal of management information systems : JMIS 2 Journal of vacation marketing : an international journal 2 MIT Sloan Research Paper 2 Medienmanagement und E-Business 2 New directions in tourism analysis 2 Policy research working paper : WPS 2
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Source
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ECONIS (ZBW) 288 RePEc 7 Other ZBW resources 5 EconStor 2
Showing 121 - 130 of 302
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On-line media planning and on-line media common measurement currencies
Basal, Bilgen - In: Handbook of research on effective advertising …, (pp. 105-124). 2015
Persistent link: https://www.econbiz.de/10011283759
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A netnographic study of eWOM motivations to articulate dining experiences
Chung, Jin-young; Kim, Yeong Gug - In: Journal of internet commerce 14 (2015) 4, pp. 455-475
Persistent link: https://www.econbiz.de/10011432518
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Leitfaden Data Driven Marketing
Braun, Gabriele (ed.); Schwarz, Torsten (ed.) - 2015 - 1. Auflage
Persistent link: https://www.econbiz.de/10011437872
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Automatische Auswertung von Kundenmeinungen : Opinion Mining am Beispiel eines Projekts für die Versicherungswirtschaft
Reinel, Dirk; Scheidt, Jörg - In: Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. …, (pp. 129-149). 2015
Persistent link: https://www.econbiz.de/10011308014
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Internationalization through e-commerce : the case multibrand luxury retailers in the fashion industry
Guercini, Simone; Runfola, Andrea - In: International marketing in the fast changing world, (pp. 15-31). 2015
Persistent link: https://www.econbiz.de/10011415981
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A taxonomy of export-pricing strategies and their performance in international markets
Hofer, Katharina; Niehoff, Lisa Maria; Wuehrer, Gerhard A. - In: International marketing in the fast changing world, (pp. 85-107). 2015
Persistent link: https://www.econbiz.de/10011415987
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Evidence doesn't argue for itself : the value of disinterested dialogue in strategic decision-making
Garbuio, Massimo; Lovallo, Dan; Sibony, Olivier - In: Long range planning : LRP ; international journal of … 48 (2015) 6, pp. 361-380
Persistent link: https://www.econbiz.de/10011420058
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Study of the automatic evaluation of website quality from customer insight : a case study of the most visited news websites as influential social media tool
Arman, Molood; Hajipoor, Hassan; Sohrabi, Babak - In: Strategic customer relationship management in the age …, (pp. 178-197). 2015
Persistent link: https://www.econbiz.de/10011399209
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Understanding customers' behaviour through Web data mining models
Veglio, Valerio - In: Handbook of research on integrating social media into …, (pp. 240-256). 2015
Persistent link: https://www.econbiz.de/10011294586
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Business intelligence 2.0
Behrendt, Sebastian; Richter, Alexander - In: Business intelligence for new-generation managers : …, (pp. 97-111). 2015
Persistent link: https://www.econbiz.de/10011302882
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