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  • Search: subject:"Web analytics"
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Year of publication
Subject
All
Web analytics 284 Webanalyse 280 Social Web 110 Social web 110 Online-Marketing 78 Internet marketing 76 Consumer behaviour 58 Konsumentenverhalten 58 Website 30 Data Mining 28 Electronic Commerce 27 Data mining 26 Web 2.0 technologies 26 Web 2.0-Technologien 26 Online retailing 24 Online-Handel 24 E-commerce 23 Internet 23 Search engine 21 Suchmaschine 21 Deutschland 19 Big Data 18 Germany 18 USA 18 United States 18 Beziehungsmarketing 17 Relationship marketing 17 Big data 15 Marketing management 15 Marketingmanagement 15 Viral marketing 15 Virales Marketing 15 web analytics 15 Advertising effects 14 Werbewirkung 14 Brand management 12 Internet usage 12 Internetnutzung 12 Markenführung 12 Brand image 11
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Online availability
All
Undetermined 78 Free 44 CC license 1
Type of publication
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Article 210 Book / Working Paper 92
Type of publication (narrower categories)
All
Article in journal 134 Aufsatz in Zeitschrift 134 Aufsatz im Buch 55 Book section 55 Graue Literatur 17 Non-commercial literature 17 Hochschulschrift 16 Working Paper 15 Arbeitspapier 14 Case study 13 Fallstudie 13 Collection of articles of several authors 12 Sammelwerk 12 Thesis 10 Aufsatzsammlung 4 Conference paper 4 Konferenzbeitrag 4 Ratgeber 4 Guidebook 3 Conference proceedings 2 Glossar enthalten 2 Glossary included 2 Handbook 2 Handbuch 2 Konferenzschrift 2 research-article 2 Amtsdruckschrift 1 Article 1 Collection of articles written by one author 1 Forschungsbericht 1 Government document 1 Sammlung 1 viewpoint 1
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Language
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English 246 German 48 Undetermined 6 Spanish 2 French 1
Author
All
Tucker, Catherine 6 Bergemann, Dirk 5 Bonatti, Alessandro 5 Chiou, Lesley 5 Coppola, Andrea 4 Seabold, Skipper 4 Sigala, Marianna 4 Ayanso, Anteneh 3 Benamar, Hedi 3 Christou, Evangelos 3 Foucault, Thierry 3 Gretzel, Ulrike 3 Mkono, Muchazondida 3 Vega, Clara 3 Zumstein, Darius 3 Araújo, Noelia 2 Askegaard, Søren 2 Bosangit, Carmela 2 Braun, Gabriele 2 Burbary, Ken 2 Buttle, Francis A. 2 Capelle-Blancard, Gunther 2 Cardoso, Flavia 2 Colleoni, Elanor 2 Colt, Laura 2 Fraiz, José Antonio 2 Gabl, Sabrina 2 Garbuio, Massimo 2 Gloor, Peter A. 2 Groeger, Lars 2 Guercini, Simone 2 Hai-Jew, Shalin 2 Harrigan, Paul 2 Hemann, Chuck 2 Hemetsberger, Andrea 2 Hoberg, Philipp 2 Holsing, Christian 2 Jayaram, Dureen 2 Kamasak, Rifat 2 Keßler, Esther 2
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Institution
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Springer Fachmedien Wiesbaden 2 Academy of Marketing 1 Galileo Press 1 IGI Global 1 National Bureau of Economic Research 1 Rheinisch-Westfälische Technische Hochschule Aachen 1 Universität Regensburg / ibi research 1 Verlag Dr. Kovač 1 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1 Workshop on E-Business <10, 2011, Schanghai> 1 World Tourism Organization 1 epubli GmbH 1 marketing-Börse GmbH 1
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Published in...
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HMD : Praxis der Wirtschaftsinformatik 8 Journal of advertising research 5 Research in consumer behavior 5 Consumer culture theory 4 International marketing in the fast changing world 4 Journal of business research : JBR 4 Journal of internet commerce 4 Journal of marketing management : MM 4 Technological forecasting & social change : an international journal 4 Tourism sensemaking : strategies to give meaning to experience 4 Business ethics : a European review 3 Cowles Foundation Discussion Paper 3 Electronic commerce research and applications 3 International journal of contemporary hospitality management 3 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 3 Rheinwerk Computing 3 Social media listening and monitoring for business applications 3 Tourism management perspectives : TMP 3 Business information systems : 13th international conference, BIS 2010, Berlin, Germany, May 3 - 5, 2010 ; proceedings 2 Corporate communications : an international journal 2 Digitale Kommunikation 2 E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers 2 E-marketing ; Vol. 1 2 European journal of marketing : EJM 2 International journal of arts management 2 International journal of business information systems : IJBIS 2 International journal of electronic business 2 International journal of hospitality management 2 International journal of internet marketing and advertising : IJIMA 2 International journal of networking and virtual organisations : IJNVO 2 Journal of business ethics : JOBE 2 Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing 2 Journal of electronic commerce research : JECR 2 Journal of fashion marketing and management 2 Journal of management information systems : JMIS 2 Journal of vacation marketing : an international journal 2 MIT Sloan Research Paper 2 Medienmanagement und E-Business 2 New directions in tourism analysis 2 Policy research working paper : WPS 2
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Source
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ECONIS (ZBW) 288 RePEc 7 Other ZBW resources 5 EconStor 2
Showing 151 - 160 of 302
Cover Image
Web Analytics in betriebswirtschaftlichen Prüfungen : Jahresabschlussprüfung, interne Revision, Betriebsprüfung
Heßler, Armin - In: Transparenz durch digitale Datenanalyse : …, (pp. 63-88). 2014
Persistent link: https://www.econbiz.de/10010394460
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New insights into online consumption communities and netnography
Weijo, Henri; Hietanen, Joel; Mattila, Pekka - In: Journal of business research : JBR 67 (2014) 10, pp. 2072-2078
Persistent link: https://www.econbiz.de/10010400115
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The coffee shop and customer experience : a study of the US market
De Luca, Patrizia; Pegan, Giovanna - In: Handbook of research on retailer-consumer relationship …, (pp. 173-196). 2014
Persistent link: https://www.econbiz.de/10010379307
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Determinants of corporate social responsibility and business ethics education in Spanish universities
Larrán Jorge, Manuel; Andrades Peña, Francisco Javier - In: Business ethics : a European review 23 (2014) 2, pp. 139-153
Persistent link: https://www.econbiz.de/10010347436
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Social Media und Websitemonitoring
Höchstötter, Nadine (ed.) - 2014
Persistent link: https://www.econbiz.de/10010412194
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Which World Bank reports are widely read?
Doemeland, Doerte; Trevino, James - 2014
Persistent link: https://www.econbiz.de/10010358011
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Performance Marketing
Brodbeck, Felix - In: Grundlagen Onlinemarketing : SEO, SEA und Social Media, (pp. 48-129). 2014
Persistent link: https://www.econbiz.de/10010405120
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Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars; Buttle, Francis A. - In: Word of mouth and social media, (pp. 20-40). 2014
Persistent link: https://www.econbiz.de/10010409814
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Cover Image
Analytics and performance measurement frameworks for social customer relationship management
Ayanso, Anteneh; Visser, Derek - In: Harnessing the power of social media and web analytics, (pp. 132-160). 2014
Persistent link: https://www.econbiz.de/10010340869
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Cover Image
Harnessing the power of social media and web analytics
Ayanso, Anteneh (contributor);  … - 2014
"This book documents high-quality research to empower businesses to derive intelligence from social media sites, allowing businesses to quantify, understand, and respond to customers' conversations about their corporate reputation and brands within online communities"--
Persistent link: https://www.econbiz.de/10010342636
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