Distribution is a key variable in any industry because it ensures the delivery of products and services to consumers. However, over the years businesses have increasingly implemented information and communication technology; this has triggered profound changes in distribution channels. A number...

Einführung in Product Analytics -- Product Analytics in der Unternehmenspraxis -- Auswahl des passenden Product Analytics-Tools -- Datenstrategie und die Bedeutung von Daten in Unternehmen -- Implementierung von Product Analytics -- Marketing-Optimierung mit Product Analytics --...

Data has become an indispensable success factor for every company. However, the road towards a data-driven organization is paved with numerous challenges. This book presents a process model for the path to a data-driven company and provides recommendations for the design of all relevant fields...