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Search: subject:"Web analytics"
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Web analytics
284
Webanalyse
280
Social Web
110
Social web
110
Online-Marketing
78
Internet marketing
76
Consumer behaviour
58
Konsumentenverhalten
58
Website
30
Data Mining
28
Electronic Commerce
27
Data mining
26
Web 2.0 technologies
26
Web 2.0-Technologien
26
Online retailing
24
Online-Handel
24
E-commerce
23
Internet
23
Search engine
21
Suchmaschine
21
Deutschland
19
Big Data
18
Germany
18
USA
18
United States
18
Beziehungsmarketing
17
Relationship marketing
17
Big data
15
Marketing management
15
Marketingmanagement
15
Viral marketing
15
Virales Marketing
15
web analytics
15
Advertising effects
14
Werbewirkung
14
Brand management
12
Internet usage
12
Internetnutzung
12
Markenführung
12
Brand image
11
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Undetermined
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44
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1
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Article
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92
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55
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English
246
German
48
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6
Spanish
2
French
1
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Tucker, Catherine
6
Bergemann, Dirk
5
Bonatti, Alessandro
5
Chiou, Lesley
5
Coppola, Andrea
4
Seabold, Skipper
4
Sigala, Marianna
4
Ayanso, Anteneh
3
Benamar, Hedi
3
Christou, Evangelos
3
Foucault, Thierry
3
Gretzel, Ulrike
3
Mkono, Muchazondida
3
Vega, Clara
3
Zumstein, Darius
3
Araújo, Noelia
2
Askegaard, Søren
2
Bosangit, Carmela
2
Braun, Gabriele
2
Burbary, Ken
2
Buttle, Francis A.
2
Capelle-Blancard, Gunther
2
Cardoso, Flavia
2
Colleoni, Elanor
2
Colt, Laura
2
Fraiz, José Antonio
2
Gabl, Sabrina
2
Garbuio, Massimo
2
Gloor, Peter A.
2
Groeger, Lars
2
Guercini, Simone
2
Hai-Jew, Shalin
2
Harrigan, Paul
2
Hemann, Chuck
2
Hemetsberger, Andrea
2
Hoberg, Philipp
2
Holsing, Christian
2
Jayaram, Dureen
2
Kamasak, Rifat
2
Keßler, Esther
2
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Springer Fachmedien Wiesbaden
2
Academy of Marketing
1
Galileo Press
1
IGI Global
1
National Bureau of Economic Research
1
Rheinisch-Westfälische Technische Hochschule Aachen
1
Universität Regensburg / ibi research
1
Verlag Dr. Kovač
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
Workshop on E-Business <10, 2011, Schanghai>
1
World Tourism Organization
1
epubli GmbH
1
marketing-Börse GmbH
1
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HMD : Praxis der Wirtschaftsinformatik
8
Journal of advertising research
5
Research in consumer behavior
5
Consumer culture theory
4
International marketing in the fast changing world
4
Journal of business research : JBR
4
Journal of internet commerce
4
Journal of marketing management : MM
4
Technological forecasting & social change : an international journal
4
Tourism sensemaking : strategies to give meaning to experience
4
Business ethics : a European review
3
Cowles Foundation Discussion Paper
3
Electronic commerce research and applications
3
International journal of contemporary hospitality management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Rheinwerk Computing
3
Social media listening and monitoring for business applications
3
Tourism management perspectives : TMP
3
Business information systems : 13th international conference, BIS 2010, Berlin, Germany, May 3 - 5, 2010 ; proceedings
2
Corporate communications : an international journal
2
Digitale Kommunikation
2
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
2
E-marketing ; Vol. 1
2
European journal of marketing : EJM
2
International journal of arts management
2
International journal of business information systems : IJBIS
2
International journal of electronic business
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of networking and virtual organisations : IJNVO
2
Journal of business ethics : JOBE
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of electronic commerce research : JECR
2
Journal of fashion marketing and management
2
Journal of management information systems : JMIS
2
Journal of vacation marketing : an international journal
2
MIT Sloan Research Paper
2
Medienmanagement und E-Business
2
New directions in tourism analysis
2
Policy research working paper : WPS
2
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Source
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ECONIS (ZBW)
288
RePEc
7
Other ZBW resources
5
EconStor
2
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201
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201
Netnography and the digital consumer : the quest for cultural insights
Kozinets, Robert V.
- In:
The Routledge companion to digital consumption
,
(pp. 93-101)
.
2013
Persistent link: https://www.econbiz.de/10009689953
Saved in:
202
New forms of digital marketing research
Colleoni, Elanor
- In:
The Routledge companion to digital consumption
,
(pp. 124-134)
.
2013
Persistent link: https://www.econbiz.de/10009690742
Saved in:
203
Social Media Analyse : wie verlässlich ist Marktforschung in sozialen Netzwerken?
Heinrich, Daniel
;
Toma, Boris
;
Martin, Isabel
;
Bauer, …
- In:
Social Media und Brand Community Marketing : …
,
(pp. 115-138)
.
2013
Persistent link: https://www.econbiz.de/10009700359
Saved in:
204
Competitive intelligence for SMEs : a web-based decision support system
Ponis, Stavros T.
;
Christou, Ioannis T.
- In:
International journal of business information systems : …
12
(
2013
)
3
,
pp. 243-258
Persistent link: https://www.econbiz.de/10009729405
Saved in:
205
Organic and amplified eWOM in consumer fashion blogs
Kulmala, Marianne
;
Mesiranta, Nina
;
Tuominen, Pekka
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10009732068
Saved in:
206
The solid body guitar in the digital era : how persistent myths influence musicians' evaluation criteria
Dumoulin, Régis
;
Gauzente, Claire
- In:
International journal of arts management
15
(
2012/13
)
2
,
pp. 4-17
Persistent link: https://www.econbiz.de/10009735112
Saved in:
207
Applying Quan and Wang's structural model of the tourist experience : a Zimbabwean netnography of food tourism
Mkono, Muchazondida
;
Markwell, Kevin
;
Wilson, Erica
- In:
Tourism management perspectives : TMP
5
(
2013
),
pp. 68-74
Persistent link: https://www.econbiz.de/10009719581
Saved in:
208
Sport fans and their teams' redesigned logos : an examination of the moderating effect of team identification on attitude and purchase intention of team-logoed merchandise
Ahn, Taesoo
;
Suh, Young Ik
;
Lee, Jin Kyun
;
Pedersen, Paul M.
- In:
Journal of sport management : the official journal of …
27
(
2013
)
1
,
pp. 11-23
Persistent link: https://www.econbiz.de/10009719730
Saved in:
209
The interaction of sampling and weighting in producing a representative sample online : an excerpt from the ARF's "Foundations of Quality 2" initiative
Bremer, John
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 363-371
Persistent link: https://www.econbiz.de/10010245577
Saved in:
210
Understanding Brazilian Outbound Tourism – What the Brazilian Blogosphere is Saying about Europe
2013
Persistent link: https://www.econbiz.de/10012382529
Saved in:
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