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  • Search: subject:"Web analytics"
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Year of publication
Subject
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Web analytics 284 Webanalyse 280 Social Web 110 Social web 110 Online-Marketing 78 Internet marketing 76 Consumer behaviour 58 Konsumentenverhalten 58 Website 30 Data Mining 28 Electronic Commerce 27 Data mining 26 Web 2.0 technologies 26 Web 2.0-Technologien 26 Online retailing 24 Online-Handel 24 E-commerce 23 Internet 23 Search engine 21 Suchmaschine 21 Deutschland 19 Big Data 18 Germany 18 USA 18 United States 18 Beziehungsmarketing 17 Relationship marketing 17 Big data 15 Marketing management 15 Marketingmanagement 15 Viral marketing 15 Virales Marketing 15 web analytics 15 Advertising effects 14 Werbewirkung 14 Brand management 12 Internet usage 12 Internetnutzung 12 Markenführung 12 Brand image 11
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Online availability
All
Undetermined 78 Free 44 CC license 1
Type of publication
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Article 210 Book / Working Paper 92
Type of publication (narrower categories)
All
Article in journal 134 Aufsatz in Zeitschrift 134 Aufsatz im Buch 55 Book section 55 Graue Literatur 17 Non-commercial literature 17 Hochschulschrift 16 Working Paper 15 Arbeitspapier 14 Case study 13 Fallstudie 13 Collection of articles of several authors 12 Sammelwerk 12 Thesis 10 Aufsatzsammlung 4 Conference paper 4 Konferenzbeitrag 4 Ratgeber 4 Guidebook 3 Conference proceedings 2 Glossar enthalten 2 Glossary included 2 Handbook 2 Handbuch 2 Konferenzschrift 2 research-article 2 Amtsdruckschrift 1 Article 1 Collection of articles written by one author 1 Forschungsbericht 1 Government document 1 Sammlung 1 viewpoint 1
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Language
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English 246 German 48 Undetermined 6 Spanish 2 French 1
Author
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Tucker, Catherine 6 Bergemann, Dirk 5 Bonatti, Alessandro 5 Chiou, Lesley 5 Coppola, Andrea 4 Seabold, Skipper 4 Sigala, Marianna 4 Ayanso, Anteneh 3 Benamar, Hedi 3 Christou, Evangelos 3 Foucault, Thierry 3 Gretzel, Ulrike 3 Mkono, Muchazondida 3 Vega, Clara 3 Zumstein, Darius 3 Araújo, Noelia 2 Askegaard, Søren 2 Bosangit, Carmela 2 Braun, Gabriele 2 Burbary, Ken 2 Buttle, Francis A. 2 Capelle-Blancard, Gunther 2 Cardoso, Flavia 2 Colleoni, Elanor 2 Colt, Laura 2 Fraiz, José Antonio 2 Gabl, Sabrina 2 Garbuio, Massimo 2 Gloor, Peter A. 2 Groeger, Lars 2 Guercini, Simone 2 Hai-Jew, Shalin 2 Harrigan, Paul 2 Hemann, Chuck 2 Hemetsberger, Andrea 2 Hoberg, Philipp 2 Holsing, Christian 2 Jayaram, Dureen 2 Kamasak, Rifat 2 Keßler, Esther 2
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Institution
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Springer Fachmedien Wiesbaden 2 Academy of Marketing 1 Galileo Press 1 IGI Global 1 National Bureau of Economic Research 1 Rheinisch-Westfälische Technische Hochschule Aachen 1 Universität Regensburg / ibi research 1 Verlag Dr. Kovač 1 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1 Workshop on E-Business <10, 2011, Schanghai> 1 World Tourism Organization 1 epubli GmbH 1 marketing-Börse GmbH 1
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Published in...
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HMD : Praxis der Wirtschaftsinformatik 8 Journal of advertising research 5 Research in consumer behavior 5 Consumer culture theory 4 International marketing in the fast changing world 4 Journal of business research : JBR 4 Journal of internet commerce 4 Journal of marketing management : MM 4 Technological forecasting & social change : an international journal 4 Tourism sensemaking : strategies to give meaning to experience 4 Business ethics : a European review 3 Cowles Foundation Discussion Paper 3 Electronic commerce research and applications 3 International journal of contemporary hospitality management 3 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 3 Rheinwerk Computing 3 Social media listening and monitoring for business applications 3 Tourism management perspectives : TMP 3 Business information systems : 13th international conference, BIS 2010, Berlin, Germany, May 3 - 5, 2010 ; proceedings 2 Corporate communications : an international journal 2 Digitale Kommunikation 2 E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers 2 E-marketing ; Vol. 1 2 European journal of marketing : EJM 2 International journal of arts management 2 International journal of business information systems : IJBIS 2 International journal of electronic business 2 International journal of hospitality management 2 International journal of internet marketing and advertising : IJIMA 2 International journal of networking and virtual organisations : IJNVO 2 Journal of business ethics : JOBE 2 Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing 2 Journal of electronic commerce research : JECR 2 Journal of fashion marketing and management 2 Journal of management information systems : JMIS 2 Journal of vacation marketing : an international journal 2 MIT Sloan Research Paper 2 Medienmanagement und E-Business 2 New directions in tourism analysis 2 Policy research working paper : WPS 2
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Source
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ECONIS (ZBW) 288 RePEc 7 Other ZBW resources 5 EconStor 2
Showing 211 - 220 of 302
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The solid body guitar in the digital era : how persistent myths influence musicians' evaluation criteria
Dumoulin, Régis; Gauzente, Claire - In: International journal of arts management 15 (2012/13) 2, pp. 4-17
Persistent link: https://www.econbiz.de/10009735112
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Entstehung und Generierung von Kundenwertpotenzialen im Web 2.0 : eine analytische Betrachtung unter Berücksichtigung des Social Media Monitoring
Pindur, Vivian - 2013 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013427308
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Using analytics for understanding the consumer online
ZARA, Iulia-Adina; VELICU, Bogdan Calin; MUNTHIU, … - In: Anale. Seria Stiinte Economice. Timisoara XVIII (2012) May, pp. 788-793
world of communication, globalization and localization. Web analytics provide invaluable insights into the behavior of …
Persistent link: https://www.econbiz.de/10010641525
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Interview with Marshall Sponder, author of Social Media Analytics
by Gareth Bell, Interview - In: Strategic Direction 28 (2012) 6, pp. 32-35
Purpose – The purpose of this article is to provide an interview with the former web analytics guru, Marshall Sponder … . Findings – This special issue concludes with an interview with web analytics guru, Marshall Sponder. For over a decade …
Persistent link: https://www.econbiz.de/10015010730
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A netnographic examination of constructive authenticity in Victoria Falls tourist (restaurant) experiences
Mkono, Muchazondida - In: International journal of hospitality management 31 (2012) 2, pp. 387-394
Persistent link: https://www.econbiz.de/10009503306
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Analyse de l'univers concurrentiel des sites de vente en ligne : une approche pa le Web Analytics
Mercanti-Guerin, Maria; Flores, Laurent - In: Vie & sciences de l'entreprise : VSE ; la revue de … 191/192 (2012), pp. 96-117
Persistent link: https://www.econbiz.de/10009768160
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The web mirrors value in the real world : comparing a firm's valuation with its web network position
Yun, Qiaoyun; Gloor, Peter A. - 2012
This paper compares a firm's innovation and performance with its online Web presence measured through the Web network structure. 489 firms in five different industries listed on the United States and Chinese stock markets are investigated. Using Web link data collected from Bing, blogs, Twitter...
Persistent link: https://www.econbiz.de/10010195111
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From web analytics to digital marketing optimization : increasing the commercial value of digital analytics
Chaffey, Dave; Patron, Mark - In: Journal of direct, data and digital marketing practice … 14 (2012/13) 1, pp. 30-45
Persistent link: https://www.econbiz.de/10009614664
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"Five Co-s" in innovating : a practice-based view
Russo Spena, Tiziana; Mele, Cristina - In: Journal of service management 23 (2012) 4, pp. 527-553
Persistent link: https://www.econbiz.de/10009619536
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A netnographic examination of travelers' online discussion of risks
Björk, Peter; Kauppinen-Räisänen, Hannele - In: Tourism management perspectives : TMP 2/3 (2012), pp. 65-71
Persistent link: https://www.econbiz.de/10009619824
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