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Search: subject:"Web analytics"
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Web analytics
284
Webanalyse
280
Social Web
110
Social web
110
Online-Marketing
78
Internet marketing
76
Consumer behaviour
58
Konsumentenverhalten
58
Website
30
Data Mining
28
Electronic Commerce
27
Data mining
26
Web 2.0 technologies
26
Web 2.0-Technologien
26
Online retailing
24
Online-Handel
24
E-commerce
23
Internet
23
Search engine
21
Suchmaschine
21
Deutschland
19
Big Data
18
Germany
18
USA
18
United States
18
Beziehungsmarketing
17
Relationship marketing
17
Big data
15
Marketing management
15
Marketingmanagement
15
Viral marketing
15
Virales Marketing
15
web analytics
15
Advertising effects
14
Werbewirkung
14
Brand management
12
Internet usage
12
Internetnutzung
12
Markenführung
12
Brand image
11
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Undetermined
78
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44
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1
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Article
210
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92
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134
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55
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55
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17
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16
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15
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14
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13
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13
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12
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12
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2
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1
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English
246
German
48
Undetermined
6
Spanish
2
French
1
Author
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Tucker, Catherine
6
Bergemann, Dirk
5
Bonatti, Alessandro
5
Chiou, Lesley
5
Coppola, Andrea
4
Seabold, Skipper
4
Sigala, Marianna
4
Ayanso, Anteneh
3
Benamar, Hedi
3
Christou, Evangelos
3
Foucault, Thierry
3
Gretzel, Ulrike
3
Mkono, Muchazondida
3
Vega, Clara
3
Zumstein, Darius
3
Araújo, Noelia
2
Askegaard, Søren
2
Bosangit, Carmela
2
Braun, Gabriele
2
Burbary, Ken
2
Buttle, Francis A.
2
Capelle-Blancard, Gunther
2
Cardoso, Flavia
2
Colleoni, Elanor
2
Colt, Laura
2
Fraiz, José Antonio
2
Gabl, Sabrina
2
Garbuio, Massimo
2
Gloor, Peter A.
2
Groeger, Lars
2
Guercini, Simone
2
Hai-Jew, Shalin
2
Harrigan, Paul
2
Hemann, Chuck
2
Hemetsberger, Andrea
2
Hoberg, Philipp
2
Holsing, Christian
2
Jayaram, Dureen
2
Kamasak, Rifat
2
Keßler, Esther
2
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Springer Fachmedien Wiesbaden
2
Academy of Marketing
1
Galileo Press
1
IGI Global
1
National Bureau of Economic Research
1
Rheinisch-Westfälische Technische Hochschule Aachen
1
Universität Regensburg / ibi research
1
Verlag Dr. Kovač
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
Workshop on E-Business <10, 2011, Schanghai>
1
World Tourism Organization
1
epubli GmbH
1
marketing-Börse GmbH
1
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HMD : Praxis der Wirtschaftsinformatik
8
Journal of advertising research
5
Research in consumer behavior
5
Consumer culture theory
4
International marketing in the fast changing world
4
Journal of business research : JBR
4
Journal of internet commerce
4
Journal of marketing management : MM
4
Technological forecasting & social change : an international journal
4
Tourism sensemaking : strategies to give meaning to experience
4
Business ethics : a European review
3
Cowles Foundation Discussion Paper
3
Electronic commerce research and applications
3
International journal of contemporary hospitality management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Rheinwerk Computing
3
Social media listening and monitoring for business applications
3
Tourism management perspectives : TMP
3
Business information systems : 13th international conference, BIS 2010, Berlin, Germany, May 3 - 5, 2010 ; proceedings
2
Corporate communications : an international journal
2
Digitale Kommunikation
2
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
2
E-marketing ; Vol. 1
2
European journal of marketing : EJM
2
International journal of arts management
2
International journal of business information systems : IJBIS
2
International journal of electronic business
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of networking and virtual organisations : IJNVO
2
Journal of business ethics : JOBE
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of electronic commerce research : JECR
2
Journal of fashion marketing and management
2
Journal of management information systems : JMIS
2
Journal of vacation marketing : an international journal
2
MIT Sloan Research Paper
2
Medienmanagement und E-Business
2
New directions in tourism analysis
2
Policy research working paper : WPS
2
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Source
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ECONIS (ZBW)
288
RePEc
7
Other ZBW resources
5
EconStor
2
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231
Harnessing social media platforms to measure customer-based hotel brand equity
Callarisa, Luis
;
García, Javier Sánchez
;
Cardiff, John
; …
- In:
Tourism management perspectives : TMP
4
(
2012
),
pp. 73-79
Persistent link: https://www.econbiz.de/10009705184
Saved in:
232
Detecting browser fingerprint evolution for identifying unique users
Muñoz-García, Óscar
;
Monterrubio-Martín, Javier
; …
- In:
International journal of electronic business
10
(
2012
)
2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10009707193
Saved in:
233
Framework for simulating random clickstream data
Abdoli, Mansour
;
Savory, Paul
;
Choobineh, F. Fred
- In:
International journal of electronic marketing and …
5
(
2012
)
1
,
pp. 63-76
Persistent link: https://www.econbiz.de/10009674986
Saved in:
234
Let's talk about wine : does Twitter have value?
Wilson, Damien
;
Quinton, Sarah
- In:
International journal of wine business research : IJWBR
24
(
2012
)
4
,
pp. 271-286
Persistent link: https://www.econbiz.de/10009679892
Saved in:
235
A data-driven approach to measure web site navigability
Fang, Xiao
;
Hu, Paul Jen-Hwa
;
Chau, Michael
;
Hu, Han-fen
; …
- In:
Journal of management information systems : JMIS
29
(
2012/13
)
2
,
pp. 173-212
Persistent link: https://www.econbiz.de/10009710944
Saved in:
236
Using content analysis in social networking to gain cultural insights
Carroll, Ryall
;
Ramlochansingh, Carleen
;
Luke, Kachersky
- In:
International journal of internet marketing and …
7
(
2012
)
4
,
pp. 279-291
Persistent link: https://www.econbiz.de/10009711388
Saved in:
237
Netnographic tourist research : the internet as a virtual fieldwork site
Mkono, Muchazondida
- In:
Tourism analysis : an interdisciplinary tourism & …
17
(
2012
)
4
,
pp. 553-555
Persistent link: https://www.econbiz.de/10009688838
Saved in:
238
Towards an intelligent framework to understand and feed the Web
Fensel, Anna
;
Neidhardt, Julia
;
Pobiedina, Nataliia
; …
- In:
Business information systems workshops : BIS 2012 …
,
(pp. 255-266)
.
2012
Persistent link: https://www.econbiz.de/10009663925
Saved in:
239
Social networks and customer involvement in new service development (NSD) : the case of www.mystarbucksidea.com
Sigala, Marianna
- In:
International journal of contemporary hospitality management
24
(
2012
)
7
,
pp. 966-990
Persistent link: https://www.econbiz.de/10009666533
Saved in:
240
Investigative management and consumer research on the internet
Lugosi, Peter
;
Janta, Hania
;
Watson, Pamela
- In:
International journal of contemporary hospitality management
24
(
2012
)
6
,
pp. 838-854
Persistent link: https://www.econbiz.de/10009666707
Saved in:
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