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  • Search: subject:"Web analytics"
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Year of publication
Subject
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Web analytics 284 Webanalyse 280 Social Web 110 Social web 110 Online-Marketing 78 Internet marketing 76 Consumer behaviour 58 Konsumentenverhalten 58 Website 30 Data Mining 28 Electronic Commerce 27 Data mining 26 Web 2.0 technologies 26 Web 2.0-Technologien 26 Online retailing 24 Online-Handel 24 E-commerce 23 Internet 23 Search engine 21 Suchmaschine 21 Deutschland 19 Big Data 18 Germany 18 USA 18 United States 18 Beziehungsmarketing 17 Relationship marketing 17 Big data 15 Marketing management 15 Marketingmanagement 15 Viral marketing 15 Virales Marketing 15 web analytics 15 Advertising effects 14 Werbewirkung 14 Brand management 12 Internet usage 12 Internetnutzung 12 Markenführung 12 Brand image 11
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Online availability
All
Undetermined 78 Free 44 CC license 1
Type of publication
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Article 210 Book / Working Paper 92
Type of publication (narrower categories)
All
Article in journal 134 Aufsatz in Zeitschrift 134 Aufsatz im Buch 55 Book section 55 Graue Literatur 17 Non-commercial literature 17 Hochschulschrift 16 Working Paper 15 Arbeitspapier 14 Case study 13 Fallstudie 13 Collection of articles of several authors 12 Sammelwerk 12 Thesis 10 Aufsatzsammlung 4 Conference paper 4 Konferenzbeitrag 4 Ratgeber 4 Guidebook 3 Conference proceedings 2 Glossar enthalten 2 Glossary included 2 Handbook 2 Handbuch 2 Konferenzschrift 2 research-article 2 Amtsdruckschrift 1 Article 1 Collection of articles written by one author 1 Forschungsbericht 1 Government document 1 Sammlung 1 viewpoint 1
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Language
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English 246 German 48 Undetermined 6 Spanish 2 French 1
Author
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Tucker, Catherine 6 Bergemann, Dirk 5 Bonatti, Alessandro 5 Chiou, Lesley 5 Coppola, Andrea 4 Seabold, Skipper 4 Sigala, Marianna 4 Ayanso, Anteneh 3 Benamar, Hedi 3 Christou, Evangelos 3 Foucault, Thierry 3 Gretzel, Ulrike 3 Mkono, Muchazondida 3 Vega, Clara 3 Zumstein, Darius 3 Araújo, Noelia 2 Askegaard, Søren 2 Bosangit, Carmela 2 Braun, Gabriele 2 Burbary, Ken 2 Buttle, Francis A. 2 Capelle-Blancard, Gunther 2 Cardoso, Flavia 2 Colleoni, Elanor 2 Colt, Laura 2 Fraiz, José Antonio 2 Gabl, Sabrina 2 Garbuio, Massimo 2 Gloor, Peter A. 2 Groeger, Lars 2 Guercini, Simone 2 Hai-Jew, Shalin 2 Harrigan, Paul 2 Hemann, Chuck 2 Hemetsberger, Andrea 2 Hoberg, Philipp 2 Holsing, Christian 2 Jayaram, Dureen 2 Kamasak, Rifat 2 Keßler, Esther 2
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Institution
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Springer Fachmedien Wiesbaden 2 Academy of Marketing 1 Galileo Press 1 IGI Global 1 National Bureau of Economic Research 1 Rheinisch-Westfälische Technische Hochschule Aachen 1 Universität Regensburg / ibi research 1 Verlag Dr. Kovač 1 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1 Workshop on E-Business <10, 2011, Schanghai> 1 World Tourism Organization 1 epubli GmbH 1 marketing-Börse GmbH 1
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Published in...
All
HMD : Praxis der Wirtschaftsinformatik 8 Journal of advertising research 5 Research in consumer behavior 5 Consumer culture theory 4 International marketing in the fast changing world 4 Journal of business research : JBR 4 Journal of internet commerce 4 Journal of marketing management : MM 4 Technological forecasting & social change : an international journal 4 Tourism sensemaking : strategies to give meaning to experience 4 Business ethics : a European review 3 Cowles Foundation Discussion Paper 3 Electronic commerce research and applications 3 International journal of contemporary hospitality management 3 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 3 Rheinwerk Computing 3 Social media listening and monitoring for business applications 3 Tourism management perspectives : TMP 3 Business information systems : 13th international conference, BIS 2010, Berlin, Germany, May 3 - 5, 2010 ; proceedings 2 Corporate communications : an international journal 2 Digitale Kommunikation 2 E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers 2 E-marketing ; Vol. 1 2 European journal of marketing : EJM 2 International journal of arts management 2 International journal of business information systems : IJBIS 2 International journal of electronic business 2 International journal of hospitality management 2 International journal of internet marketing and advertising : IJIMA 2 International journal of networking and virtual organisations : IJNVO 2 Journal of business ethics : JOBE 2 Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing 2 Journal of electronic commerce research : JECR 2 Journal of fashion marketing and management 2 Journal of management information systems : JMIS 2 Journal of vacation marketing : an international journal 2 MIT Sloan Research Paper 2 Medienmanagement und E-Business 2 New directions in tourism analysis 2 Policy research working paper : WPS 2
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Source
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ECONIS (ZBW) 288 RePEc 7 Other ZBW resources 5 EconStor 2
Showing 241 - 250 of 302
Cover Image
Communicated identities of regional cluster firms : evidence from the Franciacorta wine cluster
Zamparini, Alessandra; Lurati, Francesco - In: Corporate communications : an international journal 17 (2012) 4, pp. 498-513
Persistent link: https://www.econbiz.de/10009671820
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Google Analytics : implementieren, interpretieren, profitieren
Aden, Timo - 2012 - 3., aktualisierte und erw. Aufl.
Google Analytics ist ein umfassendes Unternehmens-Tool zur detaillierten Analyse von Zugriffen auf die eigene Website, das von Google kostenfrei zur Verfügung gestellt wird und nicht zuletzt dadurch weite Verbreitung gefunden hat. Das von einem früheren Google-Verantwortlichen verfasste...
Persistent link: https://www.econbiz.de/10010363768
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Dualität von Geographie und Ökonomie in der Tourismuswissenschaft, dargestellt mittels interdisziplinärer Ansätze im Gesundheitstourismus
Bähre, Heike; Fergen, Ulrike - In: Tourismus 2020+ interdisziplinär : Herausforderungen …, (pp. 137-152). 2012
Persistent link: https://www.econbiz.de/10010405847
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Corporate relations with environmental organizations represented by hyperlinks on the Fortune Global 500 companies' websites
Kim, Daejoong; Nam, Yoonjae - In: Journal of business ethics : JOBE 105 (2012) 4, pp. 475-487
Persistent link: https://www.econbiz.de/10009516718
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A web-based Hong Kong tourism demand forecasting system
Song, Haiyan; Gao, Zixuan; Zhang, Xinyan; Lin, Shanshan - In: International journal of networking and virtual … 10 (2012) 3/4, pp. 275-291
Persistent link: https://www.econbiz.de/10009541388
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A method of detecting online public opinions based on the quera log of search engine
Li, Zhihong; Zhu, Tao - In: International journal of networking and virtual … 10 (2012) 3/4, pp. 260-274
Persistent link: https://www.econbiz.de/10009541398
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Social Media Marketing am Beispiel Bitburger
Lohmer, Marius - In: Digitale Kommunikation, (pp. 151-172). 2012
Persistent link: https://www.econbiz.de/10009545419
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Marktforschung für Instrumente der digitalen Kommunikation
Lütters, Holger - In: Digitale Kommunikation, (pp. 121-150). 2012
Persistent link: https://www.econbiz.de/10009545424
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The voice of touristis with mobility disabilities : insights from online customer complaint websites
Kim, Song Ee; Lehto, Xinran Y. - In: International journal of contemporary hospitality management 24 (2012) 3, pp. 451-476
Persistent link: https://www.econbiz.de/10009545478
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So whaddya think? : consumers create ads and other consumers critique them
Ertimur, Burc̜ak; Gilly, Mary C. - In: Journal of interactive marketing : a quarterly … 26 (2012) 3, pp. 115-130
Persistent link: https://www.econbiz.de/10009569270
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