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Search: subject:"Web analytics"
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Web analytics
284
Webanalyse
280
Social Web
110
Social web
110
Online-Marketing
78
Internet marketing
76
Consumer behaviour
58
Konsumentenverhalten
58
Website
30
Data Mining
28
Electronic Commerce
27
Data mining
26
Web 2.0 technologies
26
Web 2.0-Technologien
26
Online retailing
24
Online-Handel
24
E-commerce
23
Internet
23
Search engine
21
Suchmaschine
21
Deutschland
19
Big Data
18
Germany
18
USA
18
United States
18
Beziehungsmarketing
17
Relationship marketing
17
Big data
15
Marketing management
15
Marketingmanagement
15
Viral marketing
15
Virales Marketing
15
web analytics
15
Advertising effects
14
Werbewirkung
14
Brand management
12
Internet usage
12
Internetnutzung
12
Markenführung
12
Brand image
11
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Undetermined
78
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44
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1
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92
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55
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15
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English
246
German
48
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6
Spanish
2
French
1
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Tucker, Catherine
6
Bergemann, Dirk
5
Bonatti, Alessandro
5
Chiou, Lesley
5
Coppola, Andrea
4
Seabold, Skipper
4
Sigala, Marianna
4
Ayanso, Anteneh
3
Benamar, Hedi
3
Christou, Evangelos
3
Foucault, Thierry
3
Gretzel, Ulrike
3
Mkono, Muchazondida
3
Vega, Clara
3
Zumstein, Darius
3
Araújo, Noelia
2
Askegaard, Søren
2
Bosangit, Carmela
2
Braun, Gabriele
2
Burbary, Ken
2
Buttle, Francis A.
2
Capelle-Blancard, Gunther
2
Cardoso, Flavia
2
Colleoni, Elanor
2
Colt, Laura
2
Fraiz, José Antonio
2
Gabl, Sabrina
2
Garbuio, Massimo
2
Gloor, Peter A.
2
Groeger, Lars
2
Guercini, Simone
2
Hai-Jew, Shalin
2
Harrigan, Paul
2
Hemann, Chuck
2
Hemetsberger, Andrea
2
Hoberg, Philipp
2
Holsing, Christian
2
Jayaram, Dureen
2
Kamasak, Rifat
2
Keßler, Esther
2
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Springer Fachmedien Wiesbaden
2
Academy of Marketing
1
Galileo Press
1
IGI Global
1
National Bureau of Economic Research
1
Rheinisch-Westfälische Technische Hochschule Aachen
1
Universität Regensburg / ibi research
1
Verlag Dr. Kovač
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
Workshop on E-Business <10, 2011, Schanghai>
1
World Tourism Organization
1
epubli GmbH
1
marketing-Börse GmbH
1
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HMD : Praxis der Wirtschaftsinformatik
8
Journal of advertising research
5
Research in consumer behavior
5
Consumer culture theory
4
International marketing in the fast changing world
4
Journal of business research : JBR
4
Journal of internet commerce
4
Journal of marketing management : MM
4
Technological forecasting & social change : an international journal
4
Tourism sensemaking : strategies to give meaning to experience
4
Business ethics : a European review
3
Cowles Foundation Discussion Paper
3
Electronic commerce research and applications
3
International journal of contemporary hospitality management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Rheinwerk Computing
3
Social media listening and monitoring for business applications
3
Tourism management perspectives : TMP
3
Business information systems : 13th international conference, BIS 2010, Berlin, Germany, May 3 - 5, 2010 ; proceedings
2
Corporate communications : an international journal
2
Digitale Kommunikation
2
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
2
E-marketing ; Vol. 1
2
European journal of marketing : EJM
2
International journal of arts management
2
International journal of business information systems : IJBIS
2
International journal of electronic business
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of networking and virtual organisations : IJNVO
2
Journal of business ethics : JOBE
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of electronic commerce research : JECR
2
Journal of fashion marketing and management
2
Journal of management information systems : JMIS
2
Journal of vacation marketing : an international journal
2
MIT Sloan Research Paper
2
Medienmanagement und E-Business
2
New directions in tourism analysis
2
Policy research working paper : WPS
2
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Source
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ECONIS (ZBW)
288
RePEc
7
Other ZBW resources
5
EconStor
2
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251
Risk, trust, and consumer online purchasing behaviour : a Chilean perspective
Bianchi, Constanza
;
Andrews, Lynda
- In:
International marketing review
29
(
2012
)
3
,
pp. 253-275
Persistent link: https://www.econbiz.de/10009570002
Saved in:
252
Capturing "human bandwidth2 : a multidimensional model for measuring attention on Web sites
Zheng, Nan
;
Chyi, Hsiang Iris
;
Kaufhold, Kelly
- In:
JMM : the international journal on media management
14
(
2012
)
2
,
pp. 157-179
Persistent link: https://www.econbiz.de/10009571068
Saved in:
253
Impact of animation and language on banner click-through rates
Zorn, Steffen
;
Olaru, Doina
;
Veheim, Thomas
;
Zhao, Sam
; …
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
2
,
pp. 173-183
Persistent link: https://www.econbiz.de/10009573318
Saved in:
254
An overview of digital media and advertising
Dickey, Irene J.
;
Lewis, William F.
-
2012
Persistent link: https://www.econbiz.de/10009573710
Saved in:
255
Social network analysis in marketing
Kazienko, Przemysław
;
Doskocz, Piotr
;
Kajdanowicz, Tomasz
-
2012
Persistent link: https://www.econbiz.de/10009574525
Saved in:
256
Trends in the literature on socially responsible investment : looking for the keys under the lamppost
Capelle-Blancard, Gunther
;
Monjon, Stéphanie
- In:
Business ethics : a European review
21
(
2012
)
3
,
pp. 239-250
Persistent link: https://www.econbiz.de/10009574651
Saved in:
257
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
Shaw, Michael J.
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009574799
Saved in:
258
Optimising online marketing resources : SEO strategy
Pandey, Anuja
- In:
International journal of technology marketing : IJTMkt
7
(
2012
)
3
,
pp. 267-277
Persistent link: https://www.econbiz.de/10009576394
Saved in:
259
Culture and service-related positive disconfirmations : an application of travel blog analysis
Magnini, Vincent P.
;
Kara, Derya
;
Crotts, John C.
; …
- In:
Journal of vacation marketing : an international journal
18
(
2012
)
3
,
pp. 251-257
Persistent link: https://www.econbiz.de/10009580673
Saved in:
260
Computer-assisted Webnography : a new approach to online reputation management in tourism
Horster, Eric
;
Gottschalk, Carsten
- In:
Journal of vacation marketing : an international journal
18
(
2012
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10009580675
Saved in:
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