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Search: subject:"Web analytics"
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Subject
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Web analytics
284
Webanalyse
280
Social Web
110
Social web
110
Online-Marketing
78
Internet marketing
76
Consumer behaviour
58
Konsumentenverhalten
58
Website
30
Data Mining
28
Electronic Commerce
27
Data mining
26
Web 2.0 technologies
26
Web 2.0-Technologien
26
Online retailing
24
Online-Handel
24
E-commerce
23
Internet
23
Search engine
21
Suchmaschine
21
Deutschland
19
Big Data
18
Germany
18
USA
18
United States
18
Beziehungsmarketing
17
Relationship marketing
17
Big data
15
Marketing management
15
Marketingmanagement
15
Viral marketing
15
Virales Marketing
15
web analytics
15
Advertising effects
14
Werbewirkung
14
Brand management
12
Internet usage
12
Internetnutzung
12
Markenführung
12
Brand image
11
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Online availability
All
Undetermined
78
Free
44
CC license
1
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Article
210
Book / Working Paper
92
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Article in journal
134
Aufsatz in Zeitschrift
134
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55
Book section
55
Graue Literatur
17
Non-commercial literature
17
Hochschulschrift
16
Working Paper
15
Arbeitspapier
14
Case study
13
Fallstudie
13
Collection of articles of several authors
12
Sammelwerk
12
Thesis
10
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4
Conference paper
4
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4
Ratgeber
4
Guidebook
3
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2
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2
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2
Handbook
2
Handbuch
2
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2
research-article
2
Amtsdruckschrift
1
Article
1
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1
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1
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1
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1
viewpoint
1
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Language
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English
246
German
48
Undetermined
6
Spanish
2
French
1
Author
All
Tucker, Catherine
6
Bergemann, Dirk
5
Bonatti, Alessandro
5
Chiou, Lesley
5
Coppola, Andrea
4
Seabold, Skipper
4
Sigala, Marianna
4
Ayanso, Anteneh
3
Benamar, Hedi
3
Christou, Evangelos
3
Foucault, Thierry
3
Gretzel, Ulrike
3
Mkono, Muchazondida
3
Vega, Clara
3
Zumstein, Darius
3
Araújo, Noelia
2
Askegaard, Søren
2
Bosangit, Carmela
2
Braun, Gabriele
2
Burbary, Ken
2
Buttle, Francis A.
2
Capelle-Blancard, Gunther
2
Cardoso, Flavia
2
Colleoni, Elanor
2
Colt, Laura
2
Fraiz, José Antonio
2
Gabl, Sabrina
2
Garbuio, Massimo
2
Gloor, Peter A.
2
Groeger, Lars
2
Guercini, Simone
2
Hai-Jew, Shalin
2
Harrigan, Paul
2
Hemann, Chuck
2
Hemetsberger, Andrea
2
Hoberg, Philipp
2
Holsing, Christian
2
Jayaram, Dureen
2
Kamasak, Rifat
2
Keßler, Esther
2
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Institution
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Springer Fachmedien Wiesbaden
2
Academy of Marketing
1
Galileo Press
1
IGI Global
1
National Bureau of Economic Research
1
Rheinisch-Westfälische Technische Hochschule Aachen
1
Universität Regensburg / ibi research
1
Verlag Dr. Kovač
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
Workshop on E-Business <10, 2011, Schanghai>
1
World Tourism Organization
1
epubli GmbH
1
marketing-Börse GmbH
1
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Published in...
All
HMD : Praxis der Wirtschaftsinformatik
8
Journal of advertising research
5
Research in consumer behavior
5
Consumer culture theory
4
International marketing in the fast changing world
4
Journal of business research : JBR
4
Journal of internet commerce
4
Journal of marketing management : MM
4
Technological forecasting & social change : an international journal
4
Tourism sensemaking : strategies to give meaning to experience
4
Business ethics : a European review
3
Cowles Foundation Discussion Paper
3
Electronic commerce research and applications
3
International journal of contemporary hospitality management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Rheinwerk Computing
3
Social media listening and monitoring for business applications
3
Tourism management perspectives : TMP
3
Business information systems : 13th international conference, BIS 2010, Berlin, Germany, May 3 - 5, 2010 ; proceedings
2
Corporate communications : an international journal
2
Digitale Kommunikation
2
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
2
E-marketing ; Vol. 1
2
European journal of marketing : EJM
2
International journal of arts management
2
International journal of business information systems : IJBIS
2
International journal of electronic business
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of networking and virtual organisations : IJNVO
2
Journal of business ethics : JOBE
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of electronic commerce research : JECR
2
Journal of fashion marketing and management
2
Journal of management information systems : JMIS
2
Journal of vacation marketing : an international journal
2
MIT Sloan Research Paper
2
Medienmanagement und E-Business
2
New directions in tourism analysis
2
Policy research working paper : WPS
2
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Source
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ECONIS (ZBW)
288
RePEc
7
Other ZBW resources
5
EconStor
2
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271
Influence of destination image and destination brand in tourists' decision-making : a case of Grenada
Otway, Keleyan Margaret
;
Chitan, Podie Kagan
;
Stallone …
- In:
International journal of leisure and tourism marketing …
2
(
2011
)
3
,
pp. 209-231
Persistent link: https://www.econbiz.de/10009317714
Saved in:
272
Experience marketing : an empirical investigation
Ismail, Ahmed Rageh
- In:
Journal of relationship marketing : innovations & …
10
(
2011
)
3
,
pp. 167-201
Persistent link: https://www.econbiz.de/10009356099
Saved in:
273
Online privacy concerns associated with cookies, flash cookies, and web beacons
Sipior, Janice C.
;
Ward, Burke T.
;
Mendoza, Ruben A.
- In:
Journal of internet commerce
10
(
2011
)
1/4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009485821
Saved in:
274
Nutzung von Webdatenextraktion in der Marktforschung am Beispiel des iPhone App Store
Menge, Robert
;
Scheiblich, Mathias
-
2011
Persistent link: https://www.econbiz.de/10009489842
Saved in:
275
Internet banking and performance : the relationship of web site traffic rank and bank performance
Callaway, Stephen K.
- In:
American journal of business : applying research to …
26
(
2011
)
1
,
pp. 12-25
Persistent link: https://www.econbiz.de/10009407648
Saved in:
276
Behavioural Targeting in online advertising using web surf history analysis and contextual segmentation
Deane, Jason K.
;
Rees, Loren Paul
;
Rakes, Terry R.
- In:
International journal of electronic business
9
(
2011
)
3
,
pp. 271-291
Persistent link: https://www.econbiz.de/10009375614
Saved in:
277
Emic interpretations of global gaming destinations : travel blog stories about experiencing Macau, Las Vegas, and Monaco
Lu, Danyang
- In:
Tourism sensemaking : strategies to give meaning to …
,
(pp. 111-152)
.
2011
Persistent link: https://www.econbiz.de/10009380887
Saved in:
278
Blog analyses of international visitors' interpretations of sights and own experiences in visiting three South American cities
Colt, Laura
- In:
Tourism sensemaking : strategies to give meaning to …
,
(pp. 1-37)
.
2011
Persistent link: https://www.econbiz.de/10009380987
Saved in:
279
Applying Web analytic tools in the context of enterprise social software
Schneider, Alexander
;
Steinhoff, Alexander
-
2011
Persistent link: https://www.econbiz.de/10009716877
Saved in:
280
"Doing the duck" : negotiating the resistant-consumer identity
Fernandez, Karen V.
;
Brittain, Amanda J.
;
Bennett, Sandra D.
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1779-1788
Persistent link: https://www.econbiz.de/10009539429
Saved in:
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