The study here probes how tourists interpret their unique experiences while traveling in Macau, Las Vegas, and Monaco – well-known “Gambling Meccas.” The study applies one form of brand netnography to collect and analyze information about traveling experience in these three cities. One...

Using netnography, this report analyzes travel blogs to show the take-away impressions of first-time visitors to three South American cities: Rio de Janeiro, Brazil, Buenos Aires, Argentina, and Santiago, Chile. Visitors recount their travel experiences according to the kernel myths of the...